How to reduce bias in your planning and decisions
Good decisions can be extremely difficult to make, especially when different decisions may involve similar paths to action. Bias in planning and making a decision… Read More
Annual communication plans
Organizational strategic planning explained for communicators
Developing an annual communication plan is a complex task. You need to gather information from a range of sources about organizational activities that need a… Read More
Don’t just rely on previous figures and assumptions for budgeting
How many times have you based your budgets and planning on last year’s figures and cost assumptions? You may have conducted budgeting yourself or participated… Read More
How to create better communication value for business units
Organizational communication has two broad roles – to support corporate strategies and to support business unit strategies. Communicators are generally located within head office where… Read More
A strategic approach to annual budgeting
Budgeting is not a sexy topic. It is fraught with politics, and annual PR budgeting strategy is rarely discussed publicly. However, communicators can take a… Read More
Use stewardship techniques to safeguard long-term stakeholder relationships
Since many communication activities are short-term, we can too-easily move on and forget some of our most important stakeholders when an issue or crisis is… Read More
Make communication central to achieving your organization’s mission
Successful accomplishment of your organization’s mission depends heavily on effective communication. Your organization’s mission statement is vital because it defines the organization’s purpose and reason… Read More
Make the most of SWOT analysis for communication planning
SWOT analysis is widely used in strategic planning and can be a powerful tool in assessing your relative position. SWOT stands for strengths, weaknesses, opportunities… Read More
Thinking strategically will increase the value of your communication role
Thinking strategically will enhance the value you generate for your organization and will create more forward momentum for your own career. Although PR professionals… Read More
Defining the problem is the important first step in planning
Some communication problems and issues may seem simple to solve, and certainly can be addressed at that level. But many problems or issues need greater… Read More
