Mastering the Art of Key Message Writing in PR and Communications
Knowing how to effectively frame key messages is a vital skill that will help you to build your career. Framing is about the choices we… Read More
Annual communication plans
How to reduce bias in your planning and decisions
Good decisions can be extremely difficult to make, especially when different decisions may involve similar paths to action. Bias in planning and making a decision… Read More
Organizational Strategic Planning: A Guide to Effective Communication
Developing an annual communication plan is a complex task. You need to gather information from a range of sources about organizational activities that need a… Read More
Clearly define problems to reach best solutions
A crucial skill in communication and in business generally is being able to clearly define problems or opportunities before you act. This skill is harder… Read More
Audience segmentation is important for better communication
Different audiences have different communication needs. And different segments of audiences have different communication needs. As PR has progressed from the days of mass communication,… Read More
How to develop strategic communication capability
Build the right team To develop your function's strategic communication capability, you need to bring together a team with the right knowledge and skills, with… Read More
PR objectives are more important than ever
Most PR professionals are familiar with the need to set objectives in communication projects. Despite the agreed need, it is tempting not to bother… Read More
Are biased decisions damaging your results?
Bias may seem a vague concept for business, but people's biases cause massive errors in business decisions, including communication decisions. Therefore we need to be… Read More
Ask key questions to reach best solutions in business
Look the other person in the eye when you ask them key questions. Some of the most powerful influencers achieve results merely by asking questions.… Read More
Nine key elements for building a top annual communication plan
Developing an annual communication plan is a complex task. You need to gather information from a range of sources about organizational activities that need a… Read More
