Good decisions can be extremely difficult to make, especially when different decisions may involve similar paths to action. Bias in planning and making a decision… Read More
Developing an annual communication plan is a complex task. You need to gather information from a range of sources about organizational activities that need a… Read More
How many times have you based your budgets and planning on last year’s figures and cost assumptions? You may have conducted budgeting yourself or participated… Read More
Organizational communication has two broad roles – to support corporate strategies and to support business unit strategies. Communicators are generally located within head office where… Read More
Budgeting is not a sexy topic. It is fraught with politics, and annual PR budgeting strategy is rarely discussed publicly. However, communicators can take a… Read More
Since many communication activities are short-term, we can too-easily move on and forget some of our most important stakeholders when an issue or crisis is… Read More
Successful accomplishment of your organization’s mission depends heavily on effective communication. Your organization’s mission statement is vital because it defines the organization’s purpose and reason… Read More
SWOT analysis is widely used in strategic planning and can be a powerful tool in assessing your relative position. SWOT stands for strengths, weaknesses, opportunities… Read More
Thinking strategically will enhance the value you generate for your organization and will create more forward momentum for your own career. Although PR professionals… Read More
Some communication problems and issues may seem simple to solve, and certainly can be addressed at that level. But many problems or issues need greater… Read More
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