Good decisions can be extremely difficult to make, especially when different decisions may involve similar paths to action. Bias in planning and making a decision… Read More
Developing an annual communication plan is a complex task. You need to gather information from a range of sources about organizational activities that need a… Read More
A crucial skill in communication and in business generally is being able to clearly define problems or opportunities before you act. This skill is harder… Read More
Different audiences have different communication needs. And different segments of audiences have different communication needs. As PR has progressed from the days of mass communication,… Read More
Build the right team To develop your function's strategic communication capability, you need to bring together a team with the right knowledge and skills, with… Read More
Most PR professionals are familiar with the need to set objectives in communication projects. Despite the agreed need, it is tempting not to bother… Read More
Bias may seem a vague concept for business, but people's biases cause massive errors in business decisions, including communication decisions. Therefore we need to be… Read More
Look the other person in the eye when you ask them key questions. Some of the most powerful influencers achieve results merely by asking questions.… Read More
Developing an annual communication plan is a complex task. You need to gather information from a range of sources about organizational activities that need a… Read More
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