How to sell your Big Idea to decision makers
When you have a big, creative idea that you want to implement internally or externally, the idea can be hard to sell to decision makers. This applies to big ideas for major external communication...
Communication plans
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How to use framing to shape your messaging strategy
Framing is used to construct, refine, and deliver messages. How information is presented (the ‘frame’) influences and changes decision making and judgment about a subject. Frames consist of the...
4 easy ways to increase innovative thinking in your team
You can easily stimulate ideas by your team members in four ways - individually and as a group, according to a neuroscience expert. Interviewed for Rotman Management’s Winter 2019 magazine,...
Defining the problem is the important first step in planning
Some communication problems and issues may seem simple to solve, and certainly can be addressed at that level. But many problems or issues need greater depth of thought. They may contain deeper...
The Power of Strategic Purpose in Media Relations Campaigns: Embracing the PESO Model
Like most of life, media relations - or publicity or earned media as it is also called - has grown more complex in recent years. The good news is that this activity has become more scientific and...
Prove the Value of Communication: Strategies, ROI Measurement, and Performance Evaluation
One of the most difficult things we face as communicators is how to prove the value of our work. The value of much that we do is subjective; it is intangible and not measurable - or at least not...
Use better communication to improve operational performance
In addition to your traditional communication role, you can make your presence felt by improving operational communication and therefore operational performance. You may ask why you should become...
How you can simply become more creative
Creative ideas are vital in many aspects of communication practice, but many people think of creativity as an elusive skill. We see creative artists working, and so we associate creativity with...