Mastering the Art of Key Message Writing in PR and Communications
Knowing how to effectively frame key messages is a vital skill that will help you to build your career. Framing is about the choices we… Read More
Communication plans
How to reduce bias in your planning and decisions
Good decisions can be extremely difficult to make, especially when different decisions may involve similar paths to action. Bias in planning and making a decision… Read More
Organizational Strategic Planning: A Guide to Effective Communication
Developing an annual communication plan is a complex task. You need to gather information from a range of sources about organizational activities that need a… Read More
Thinking strategically will increase the value of your communication role
Thinking strategically will enhance the value you generate for your organization and will create more forward momentum for your own career. Although PR professionals… Read More
Defining the problem is the important first step in planning
Some communication problems and issues may seem simple to solve, and certainly can be addressed at that level. But many problems or issues need greater… Read More
How to create a strong message strategy in campaigns
Messaging is the key to achieving impact with communication. Key messages create focus, control, and intensity in influencing your target audiences in campaigns. Key messages… Read More
Turn the focus from tactical to strategic for better value
Many communicators are pressured by managers or clients into doing tasks that have little strategic use - they are just short-term fixes. The person who… Read More
Good risk management is important in PR planning
Many types of risk concerns have emerged more into our thinking in recent years, including the biggest one of all - the coronavirus pandemic, which… Read More
Ensure your campaign is legitimate with stakeholders
Gain legitimacy for your campaign at the outset by confirming the support of key stakeholders before you take your plans to a wider audience. This… Read More
How to write a great mission statement for your new PR firm or corporate PR department
If you are starting a PR firm, or if you are reviewing the core role of your corporate communication function, you can clarify several vital… Read More
