Navigating the world of PR and marketing communication can seem daunting. What if you have a PR disaster? What if your first campaign is a flop? But like all parts of business, trying something...
Knowing how to effectively frame key messages is a vital skill that will help you to build your career. Framing is about the choices we all make in what and how we communicate: What we emphasize...
Good decisions can be extremely difficult to make, especially when different decisions may involve similar paths to action. Bias in planning and making a decision may also complicate the picture....
Good communication helps people to understand and consider complex concepts by using techniques to simplify the concepts and create more impact. “If you can’t explain it simply, you don’t...
Some of the most powerful influencers achieve results merely by asking questions. They either ask probing questions to individuals and groups, or they work through a formal process of...
While having a haircut recently, I was reminded of the power of word-of-mouth marketing campaigns. My barber Jacob, a part-time rapper and guitar player, said he doesn’t seek social media...
Gain legitimacy for your campaign at the outset by confirming the support of key stakeholders before you take your plans to a wider audience. This is essential to a successful campaign. Don’t...
A crucial skill in communication and in business generally is being able to clearly define problems or opportunities before you act. This skill is harder and more important than it might appear....
No products in the cart