Commentary Archives

Transformation of Communication: Adapting to Global Challenges

By Silvia Arto, Vice President of the Global Alliance for Public Relations and Communication Management, Chair of the European Regional Council. How is our profession transforming?… Read More

Careers

Soft skills of good communication and relationships essential to career success

Much of the focus in the business world is about technological advances. Imagine the shock in the Google high-tech environment when internal research made senior… Read More

Careers

What’s your viewpoint? Gain personal PR insights with these questions

Have you paused during your busy career to consider some of the broader aspects of your own role and the PR field generally? In the… Read More

Employee engagement, experience, satisfaction

Real human connections remain the most important at work

In this era of growing technological sophistication, we need to keep reminding ourselves that the most effective type of contact is directly with other people.… Read More

Commentary

Are we communicators or public relations practitioners?

The most detailed study of its kind undertaken has confirmed that people shrink from using ‘public relations’ in their job title. Analysis of all the… Read More