Ensure your change communication strategy first aligns with the external business environment
It is crucial for you to start each of your major change communication programs by showing how the changes are caused directly by pressures in… Read More
Change communication
‘Snowball sampling’ helps you find and mobilize your unofficial opinion leaders
Senior insurance executive Rob Borden thought he had all the bases covered in his plan to make sweeping changes to his company’s health insurance policies… Read More
Communicate effectively to employees in tough times
When your organization is under financial pressure, it is even more important to communicate well with employees. The COVID-19 crisis has caused employees everywhere to… Read More
Communication lessons from downsizing programs
The findings of a study into organizational downsizing indicate the types of communication that employees prefer during troubled times. The research was valuable because few… Read More
Ten ways to get people to change
How do you get leaders, employees, customers — and even yourself — to change behaviors? Executives can change strategy, products and processes until they're blue… Read More
