Layoffs cause a double whammy for PR people
Most professional communicators are aware of the downsides of downsizing. The employees who leave are usually disgruntled and those who remain are often unproductive. Dealing… Read More
Change communication
Four keys to successful change management
These days we all recognize that we have to change individually and organizationally to keep abreast with the forces of change. This is a continual… Read More
Successful change communication in dispersed workplaces
Sometimes you feel your organization is making good progress in the business environment - floating smoothly along through the skies. Other times you feel you… Read More
Communicate to change behavior ahead of organizational values and culture
The ultimate objective of most communication activities is to change behavior. To achieve an employee behavior change, many communicators work on the principle that they… Read More
How a company used internal communication to drive its survival strategy
The global financial recession affected corporations in every country. Global corporations have been hit by the economic downturn everywhere. To survive and pave the way… Read More
Good communication is key to successful mergers and acquisitions
Good communication is essential to successful mergers and acquisitions. The communication role needs to begin during the preliminary stages to set the scene. Too often… Read More
Ensure your change communication strategy first aligns with the external business environment
It is crucial for you to start each of your major change communication programs by showing how the changes are caused directly by pressures in… Read More
‘Snowball sampling’ helps you find and mobilize your unofficial opinion leaders
Senior insurance executive Rob Borden thought he had all the bases covered in his plan to make sweeping changes to his company’s health insurance policies… Read More
Communicate effectively to employees in tough times
When your organization is under financial pressure, it is even more important to communicate well with employees. The COVID-19 crisis has caused employees everywhere to… Read More
Communication lessons from downsizing programs
The findings of a study into organizational downsizing indicate the types of communication that employees prefer during troubled times. The research was valuable because few… Read More