Kim Harrison, Author at Cutting Edge PR

Profile: Kim J. Harrison has authored, edited, coordinated, produced and published the material in the articles and ebooks on this website. He brings his experience in professional communication and business management to provide helpful insights to readers around the world. His wide-ranging career includes roles as a corporate affairs manager, consultant, author, lecturer and business manager. Kim has received several international media relations awards and a website award. He has been quoted in <em>The New York Times</em> and various other news media, and has held elected positions with his State and National PR Institutes.

Posts by cuttingedge_kim:

How to use features and benefits in your marketing communication

Features describe a product or service. Benefits describe why those features matter, how they are useful to the target audience, and which attributes make the item more useful… Read More

boost PR employee retention by keeping staff engaged

Employee engagement, experience, satisfaction

6 Strategies to Boost PR Employee Retention and Engagement

The global PR industry is dealing with a pandemic of its own – how to retain key talent, according to the ICCO World PR Report 2021-2022.… Read More

Messaging

How to use more emotional words to strengthen your messages

People’s emotions influence what they buy and other decisions they make. Most people believe their decisions are based on rational analysis of the available alternatives.… Read More

Writing and layout

How to write stronger article endings

As a professional communicator, you need to use many styles of writing in your work, not just the widespread news writing formula of the 5… Read More

Business management

Qualities in a boss that team members want to see

Different people want to see different traits in a leader. Some want their boss to be relaxed, some want their boss to push them harder.… Read More

Careers

What are transferable job skills, and how to make the most of them?

Your transferable job skills are critical to your success in finding and keeping a job. You have to convince employers of the skills you have,… Read More

Writing and layout

How you can achieve stronger impact at the start of your articles

All professional communicators know the pervasive news writing formula, which is based on the first paragraph of any news piece. The first paragraph is crucial… Read More

Annual communication plans

How to reduce bias in your planning and decisions

Good decisions can be extremely difficult to make, especially when different decisions may involve similar paths to action. Bias in planning and making a decision… Read More

Employee engagement, experience, satisfaction

Leaders who build strong career relationships earn more trust and achieve better results

Even in this digital age, the most important deciding factor in your career journey is to remember that leaders who build strong career relationships earn… Read More

Marketing communication

Develop a successful brand voice in these 7 helpful steps

Your company’s messaging creates a particular response in your target audience when they read or hear it. Are you making them excited? Curious? Or are… Read More