How pre-employment tests can help you find the best PR job candidates
The public relations field has changed remarkably in the past decade. Hiring practices have also changed as a result – many aspects of traditional hiring… Read More
Posts by cuttingedge_kim:
Great career opportunities in PR for college students
Many students think public relations is only about publicity and parties – glitz and glamor in media relations and event organizing. They tend to be… Read More
Why business communication is important for businesses
Effective communication is crucial for the success of any business. For the interaction of management and employees, business communication is vital. Organizational communication has played… Read More
Good recognition for hybrid employees is essential for workplace success
Hybrid work looks like continuing to evolve as the way of the future. The concept of a hybrid workplace is very appealing, but employees in… Read More
Help your remote workers feel more engaged with more active employee recognition
When you’re in the office, you have many opportunities to exchange recognition and appreciation with your team members. But it’s much harder to do this… Read More
7 tips to increase your productivity in PR brainstorming sessions
PR is an exhausting field to work in, creatively speaking. As a communication professional, you’re caught between the dry, demanding needs of business KPIs and… Read More
Understand market segmentation better for stronger marketing communication
As a communication professional, you will become more valued if you can contribute to your company’s marketing activities. Much better than just leaving marketing-related activities… Read More
How to use features and benefits in your marketing communication
Features describe a product or service. Benefits describe why those features matter, how they are useful to the target audience, and which attributes make the item more useful… Read More
6 strategies to boost PR employee retention by keeping staff engaged
The global PR industry is dealing with a pandemic of its own – how to retain key talent, according to the ICCO World PR Report 2021-2022.… Read More
How to use more emotional words to strengthen your messages
People’s emotions influence what they buy and other decisions they make. Most people believe their decisions are based on rational analysis of the available alternatives.… Read More
