by kimharrison@cuttingedgepr.com | Nov 26, 2022 | Commentary, PR trends
By Silvia Arto, Vice President of the Global Alliance for Public Relations and Communication Management, Chair of the European Regional Council. How is our profession transforming? I’m not going to draw you a picture of the current situation: pandemic, war, inflation,...
by kimharrison@cuttingedgepr.com | Nov 24, 2022 | Marketing communication, Social media
Given the information and communication technologies available, you can foster business communication through a number of tools. Among them are digital platforms. You should prioritize those that not only improve your business communication but also fit your brand...
by kimharrison@cuttingedgepr.com | Nov 19, 2022 | Internal communication
Remote work has become the norm for many organizations across the globe because it can benefit employers as well as their workers. Not everyone is convinced about clear benefits of remote work because there are some downsides they mention, but overall, influential...
by kimharrison@cuttingedgepr.com | Nov 15, 2022 | Marketing communication
Rebranding can take many forms: It can be just choosing a new name, but it can also be the implementation of an entirely new business model. During these changes, businesses must continue to work on staying connected and communicating with customers. But how does a...
by kimharrison@cuttingedgepr.com | Nov 13, 2022 | Messaging, Writing and layout
A message frame is a guide. It informs people where to look, but more importantly, helps them interpret what they see. Every message – whether written, spoken, illustrated, or signed – is presented through a frame of some kind, according to the UK FrameWorks...