by kimharrison@cuttingedgepr.com | Nov 15, 2021 | Marketing communication
Your company’s messaging creates a particular response in your target audience when they read or hear it. Are you making them excited? Curious? Or are you confusing them? A brand voice is like a person who remains consistent in the way they perceive, behave, and... 
by kimharrison@cuttingedgepr.com | Nov 7, 2021 | Messaging, Persuasion, influence, motivation
Napoleon said, “Men are moved by two levers only: fear and self interest.” Not quite as simple as that, but fear and loss still feature prominently. Many people agree that the two most powerful emotions, especially in business, are people’s desire for gain – their... 
by kimharrison@cuttingedgepr.com | Nov 3, 2021 | Personal productivity, WFH, hybrid work
Many communicators believe the benefits of working from home strongly outweigh the disadvantages. However, transitioning to a WFH environment raises many challenges. In an industry that relies heavily on face-to-face interactions, adjusting to primarily remote...