by kimharrison@cuttingedgepr.com | Aug 29, 2020 | PR planning, strategy, budgeting
Good communication is vital for effective organizational strategy. But we need to get the communication role consistent. As communication professionals, we can’t have it both ways. On one hand we want to be represented and respected at the highest levels in our... 
by kimharrison@cuttingedgepr.com | Aug 21, 2020 | PR planning, strategy, budgeting
Why spend time and effort on planning? As communicators, we always have so much to do, so why not just get on with it? However, planning is essential to achieve better results. And this article explains why and how to make communication planning directly support... 
by kimharrison@cuttingedgepr.com | Aug 17, 2020 | Annual communication plans, PR planning, strategy, budgeting
Developing an annual communication plan is a complex task. You need to gather information from a range of sources about organizational activities that need a communication program to make them more effective. Then you use your professional judgment to prioritize the...