Article Collection

  • A ‘slicing technique’ that can improve the first 50 words of your writing

    This article by prolific New Zealand Web business writer, Sean D’Souza, is very useful as a guide for feature writing: You might like cake a lot. Yet, even the most adventurous of us, would hesitate to eat an entire cake. This is because the entire cake becomes too much to eat. And even if we did eat ...

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  • Seven tips to improve your writing

    Professional travel writer and copywriter Jennifer Stevens advocates following 7 steps to improve the quality of your text. Expert copywriter John Forde is a fan of hers. 1. The Necessity Hatchet Is each of your paragraphs really necessary? Cut those that aren't. Now read what's left. Is each of your sentences necessary? Can you get your idea ...

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  • “Attention wave” – an integrated way to approach publicity

    01 Jun | Media relations

      Blogger and PR commentator Dan York advocates looking at publicity activity in terms of an integrated attention wave of traditional news releases combined with social media. He has written a thought-provoking article on how the attention wave approach makes publicity activity more effective: So you have some news you want to get out there. You are ...

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  • Tips for getting more out of LinkedIn

    01 Jun | Social media

    Whether you’re a consultant, freelancer, business owner or corporate employee, LinkedIn is a great place to meet people, forge solid business connections, and showcase your expertise. To get more from LinkedIn, follow these 6 tips: 1. Beef up your profile summary According to Jason Alba, who wrote, "I’m on LinkedIn, Now What???," the biggest mistake people make ...

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  • Blogs are effective for online reputation management

    When a company is targeted online by a large volume of negative content about its brand, the company's reputation becomes endangered. A fast response is critical to deal with such issues, and that’s what makes blogs stand out compared to other options in the Online Reputation Management spectrum. Blogs are effective for online reputation management. Blogs and ...

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  • Are we communicators or public relations practitioners?

    The most detailed study of its kind undertaken has confirmed that people shrink from using ‘public relations’ in their job title. Analysis of all the member records of the Public Relations Institute of Australia (PRIA) in 2009 found that only 6.4% of members used ‘public relations’ in their job title. The most common term in member job ...

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  • Following up media pitches is a key PR role

    01 Jun | Media relations

    Pitching news angles successfully to journalists is always a tough PR task. You need to tailor your approach to the individual needs of each journalist you contact. It is a game of percentages - use your professional judgment and prepare thoroughly to increase your chances of success. You can read here some great tips for following up ...

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  • Ways to prove your worth with senior management

    Proving our worth as communicators can be a real challenge, especially during tough economic times, but some astute professionals ensure they can prove the value of their work by using some thought. Meet with senior managers to understand their priorities and concerns Smart professionals meet with senior managers, especially line (divisional) managers to find out what are ...

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  • Communicating about difficult projects

    The best approach for the communication of contentious projects is different from the usual PR approach. Stakeholders are the key to the successful communication management of difficult projects. To be successful, contentious projects must utilize a special stakeholder – the third-party advocate. A process for segmenting these stakeholders and mobilizing them – often through a mutually beneficial ...

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  • Use measurement to demonstrate your value

    As communicators, we invariably have to battle to prove the worth of our activities in dollars. Here’s a case study of how US consultant Angela Sinickas helped one client to prove the value of her internal communication. A division of the former Pharmacia Corporation had identified five goals. One was to increase sales of their highest profit-margin ...

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