The secret to successful sponsorship proposals is to invest the time to get to ...
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Sponsors expect more from their sponsorship investment these days. Therefore, sponsorship seekers need to ...
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How to sell your Big Idea to decision makers When you have a big, ...
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One of the biggest and most common mistakes in seeking sponsorship is to think ...
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One of the toughest tasks for communicators is to clearly show how we add ...
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As communicators, we focus on convincing reporters of the merits of the news angle ...
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To boost your impact and reach, you can use many tools to optimize your ...
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As the business world becomes more complex, decision-making is becoming more complex as well. ...
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Most managers and team leaders don’t know how to manage their staff well. Research ...
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If you want a high performing organization, you need to engage and inspire your ...
Read ArticleBias may seem a vague concept for business, but people's biases cause massive errors in business decisions, including communication decisions.
Testimonials are a classic way to create perceptions of authentic value to customers and clients. Sample testimonial: Other thoughts for
Presenting to senior executives is a daunting proposition. They are extremely busy and have to make many decisions under