All professional communicators are aware of the pervasive news writing formula, which is based on the first paragraph of any news piece. The first paragraph is crucial because it immediately attracts the reader's attention and entices them to read further by answering the 5 W questions – Who, What, When, Where, and Why. And, if you are ...
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Good decisions can be extremely difficult to make, especially when different decisions may involve similar paths to action. Bias in planning and making a decision may also complicate the picture. It is important to know how to reduce bias in your planning and decisions, even for apparently simple decisions. The Road Not Taken "The Road Not Taken," ...
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Even in this digital age, the most important deciding factor in your career journey is to remember that leaders who build strong career relationships earn more trust and achieve better results with all their stakeholders. This also applies to communication leaders themselves and to the advice they may give as respected advisers to their organizational executives. One ...
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Your company’s messaging creates a particular response in your target audience when they read or hear it. Are you making them excited? Curious? Or are you confusing them? A brand voice is like a person who remains consistent in the way they perceive, behave, and speak. When you develop a successful brand voice for your organization you ...
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Napoleon said, “Men are moved by two levers only: fear and self interest.” Not quite as simple as that, but fear and loss still feature prominently. Many people agree that the two most powerful emotions, especially in business, are people’s desire for gain – their controlled greed, as evidenced in the WIIFM factor (“What’s in it for ...
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Many communicators believe the benefits of working from home strongly outweigh the disadvantages. However, transitioning to a WFH environment raises many challenges. In an industry that relies heavily on face-to-face interactions, adjusting to primarily remote communication methods isn’t easy. Nevertheless, you can optimize your remote PR workflow for productive results. The upside is you’re not alone. Everyone ...
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Communication is at the core of every organization. In fact, members of the recent, mainly European-based, "Communication Constitutes Organization" (CCO) school of thought, believe that communication is the organization rather than an organization being the entity within which communication occurs (Schoeneborn, Kuhn & Karreman, 2019). Adopting this view means that all employees are responsible for communication, not ...
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COVID-19 has driven change in the PR profession – through the shift to WFH and hybrid work. Communicators have earned more respect in all organizations as communication has been central to effective organizational performance. This has increased the workload of PR pros, so it is in your interest to find new tools and apps to improve your ...
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Organizational socialization or onboarding is used in both marketing and staffing processes. When done right, it can help you retain more customers and employees. But what’s common to the process in these different fields? The answer: Effective communication drives onboarding success. If you're running a marketing campaign, your first goal is to convert the visitors into subscribers ...
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As the world adapts to new ways of living and working in the continuing COVID era, it is vital to understand what productivity means, what drives it, and how you can measure it. This article explains 7 effective ways to improve your PR team’s productivity. Employee productivity is the amount of work (or output) produced by an ...
Read ArticleEffective communication is crucial for the success of any business. For the interaction of management and employees, business communication is
Hybrid work looks like continuing to evolve as the way of the future. The concept of a hybrid workplace is
Many organizations have had quite a shake-up due to the pandemic. As a result, some may have had to go
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