What exactly is a corporate reputation? How important is it? What is it worth? Isn't it only an intangible, 'feel-good' concept? The answer: Corporate reputation is an invaluable asset with significant impact on an organization’s bottom line. It is even more important internally and externally during the COVID-19 pandemic. Corporate reputation defined After reviewing 5,885 articles on ...
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The headline is the most important part of any piece of writing. It tells you immediately whether the content is of interest to you. Advertising guru David Ogilvy once said that on average, 5 times as many people read the headline as they do the body copy. Therefore you need to present the headline in the best ...
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Like most of life, media relations - or publicity or earned media as it is also called - has grown more complex in recent years. The good news is that this activity has become more scientific and focused over time. Media relations or publicity are the terms for activities that involve liaising directly with the people who ...
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For several years when I was a young PR pro I had my own intuitive views about the effectiveness of different typefaces used for body copy in printed publications. Unfortunately, the available literature offered no guidance on this. Then I came across a wonderful, almost unknown book that provided the answers! The key aim with printed material ...
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Sponsorship can be the most effective form of marketing and marketing communication when handled well. It can become a nightmare when handled badly! The public relations literature hardly mentions sponsorship, partly because it may be considered more of a marketing responsibility than PR. However, many sponsorships are based largely on corporate communication objectives and are therefore a ...
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'Managing upwards' is the systematic process of working with your boss to obtain the best possible results for you, your boss and your organization. When you manage upwards, you show leadership on your own part. Most people know the importance of managing their relationships with the people who report to them, but you would be surprised at ...
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Reflecting today's more complex issues, today’s search engine results pages can have many possible complex layouts, and users don’t always process search results sequentially. Their attention on a page tends to jump around more across the page than in the past, and has been compared to the pattern in a pinball game. A traditional pinball machine arcade ...
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For some reason, informational web pages about organizations can be difficult to find or they give only minimal or formal information. It should be easy for visitors to your website to find out the basics of your organization, large or small. But surprisingly often, this important information is hard to find or is even missing. An 'About ...
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Blogging is a key part of our digital environment: more than half of marketers say blog content creation is their top inbound marketing priority. Key blog trends for individual bloggers Andy Crestodina from Orbit Media conducted a survey of 1001 individual bloggers (not companies or brands [groups]) in 2019 to identify blogging trends. Overall view: The average ...
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Research has identified that the most important stakeholders of large organizations are employees – who come ahead of customers, suppliers, community groups, and especially far ahead of shareholders. For his PhD research, Professor Nigel de Bussy, head of the business school at Curtin University in Western Australia, conducted a national study to identify the stakeholders who have ...
Read ArticleGuest post by Haley Lyles [During these uncertain times caused by the COVID-19 pandemic, many people have lost their employment
Guest post By Caitlin Goodwin, Advanced Practice Registered Nurse. It’s critical to support your mental health and improve your resilience
"Middle managers play essential, if unheralded, roles in an organization. If senior leaders set aspirations and strategy, middle managers translate
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