Alarmed by greater stress in your work and personal life? Working in professional communication is already very stressful – and now we are facing demanding and drawn-out COVID-19 issues as well. This era of the COVID-19 pandemic only increases everyone’s stress. Our stressful lives are enduring more strain caused by the pandemic. Up to 80% of people ...
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As a communication profession, we can’t have it both ways. On one hand we want to be represented and respected at the highest levels in our organization. But on the other hand, the PR activities that 82% of senior operatives say they most commonly undertake include copywriting and editing, which is at the same rate undertaken by ...
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Why plan? Why spend time and effort on planning? As communicators, we always have so much to do, so why not just get on with it? However, planning is essential to achieve better results. The most valuable aspect of planning is that you control activity based on the plan. There are several other good reasons for committing ...
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Developing an annual communication plan is a complex task. You need to gather information from a range of sources about organizational activities that need a communication program to make them more effective. Then you use your professional judgment to prioritize the activities, checking that they support the achievement of your organization’s corporate and business unit goals. Finally, ...
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The effects of the catastrophic COVID-19 pandemic will last for years around the world. Communication professionals and organizational management need to understand the global and local impact of the virus. You can update and increase your understanding of all important aspects of a virus response so you know the best ways to communicate. By reading the article ...
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If you want a high performing organization, you need to engage and inspire your middle managers. They are the key to employee engagement, according to research conducted for the UK Chartered Management Institute. This is even more important now during the time of the COVID-19 pandemic. But middle managers, those whose team is on the frontline, need ...
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Employers want communications professionals who continue to develop key skills Recruiters are actively seeking to place internal communications professionals who are developing good business judgment and skills. These are among the top 10 most important skills and competencies employers want in their new comms staff, according to feedback in interviews with 10 global leaders in employee communication ...
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What exactly is a corporate reputation? How important is it? What is it worth? Isn't it only an intangible, 'feel-good' concept? The answer: Corporate reputation is an invaluable asset with significant impact on an organization’s bottom line. It is even more important internally and externally during the COVID-19 pandemic. Corporate reputation defined After reviewing 5,885 articles on ...
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Like most of life, media relations - or publicity or earned media as it is also called - has grown more complex in recent years. The good news is that this activity has become more scientific and focused over time. Media relations or publicity are the terms for activities that involve liaising directly with the people who ...
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Reflecting today's more complex issues, today’s search engine results pages can have many possible complex layouts, and users don’t always process search results sequentially. Their attention on a page tends to jump around more across the page than in the past, and has been compared to the pattern in a pinball game. A traditional pinball machine arcade ...
Read ArticleHow PR pros can win with SEO and analytics by Vincent David Is there a point of convergence between public
The dramatic stresses and uncertainties of the COVID-19 pandemic are leading people to become more aware, and more accepting, of
By Jennifer Lisson Strengthening your employer brand will give you a competitive edge and positively impact your company’s talent acquisition
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