Public relations is a wide-ranging and popular career specializing in professional communication, and always in firm demand by employers. If you think that PR is just about influencer meets, product launches, and award nights, you have a lot more to learn about this exciting career path. One example of the vital role of public relations specialists is ...
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Headlines are online everywhere - in email subject lines, blog titles, social media posts, meta descriptions and page titles. They powerfully attract a reader’s initial attention and are likely to determine if the reader will continue to read the rest of the content. So what type of online headlines are the most effective? Point-first online headlines produce ...
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Agile project management has been developed as a more flexible and efficient way to manage a project by breaking it up into several phases. It involves constant collaboration between team members and project stakeholders, with continuous improvement the aim at every stage. Once the project begins - depending on its size and complexity - the team or ...
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Social media has changed the way people interact with one another in ways never thought imaginable. Not only has it allowed us to communicate and share with people all over the world, but it also comes with its own etiquette that not everyone is familiar with. As strange as it may sound to some, how you interact ...
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When small words become big words. Have you noticed how many words have been replaced by bigger versions of those words, which are unnecessary and even pretentious? I had some fun remembering examples of recent alternative uses, as well as spin-offs, as in the examples below. What are your thoughts about the following examples? Do you have ...
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As the world has responded to the pressures of the COVID pandemic, many people have shifted to remote and hybrid work modes, and are being confronted by the problems of working as a team in their new work environment. When staff are operating remotely, one of their concerns is about maintaining a healthy work culture. Employee unity ...
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Research shows employees are your most important stakeholder group. They have the power to drive your operations forward or to destroy your vision. Engaged employees are essential for organizational success, and effective communication is essential to employee engagement. Find out the 9 reasons communication is essential to employee engagement. In any business, your employees are your most ...
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Bad timing is the single biggest reason journalists reject media pitches. A total of 25% of journalists participating in the Muck Rack 2021 State of Journalism survey said bad timing by PR and comms pros consistently reduced the number of email pitches the journalists open, as shown in the table below. A total of 2,482 journalists were ...
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Your organization’s employer brand is a major reason why new employees join rather than going to another employer. Astute employers attend to their employer brand because it attracts the best applicants for their job openings. Employer branding is how an organization improves its corporate identity, corporate image, and reputation, particularly among target employees. It helps the organization ...
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Effective teams are the key to the success of every organization. The right teams of professionals give organizations a higher chance of improved efficiency. However, just as you would not underestimate the power of a good team, you should not underestimate the damage that can be caused by an unsuitable team member, especially when COVID-19 has created ...
Read ArticlePublic relations is a wide-ranging and popular career specializing in professional communication, and always in firm demand by employers. If
Headlines are online everywhere - in email subject lines, blog titles, social media posts, meta descriptions and page titles. They
Agile project management has been developed as a more flexible and efficient way to manage a project by breaking it
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