The public relations field has changed remarkably in the past decade. Hiring practices have also changed as a result - many aspects of traditional hiring practices are quite different now. As the pandemic has led to much more remote and hybrid mode employment than previously, recruiters no longer rely just on telephone and face-to-face interviews for filling ...
Read Article
Many students think public relations is only about publicity and parties - glitz and glamor in media relations and event organizing. They tend to be influenced by shallow media coverage of 'public relations' and movie characters. However, a public relations career can be much more wide ranging - and satisfying - and important. There are great career ...
Read Article
Effective communication is crucial for the success of any business. For the interaction of management and employees, business communication is vital. Organizational communication has played an invaluable role during the ongoing COVID pandemic in reducing the uncertainties for employees about their organization's direction and decisions during this difficult time, which continues for all of us. Communication is ...
Read Article
Hybrid work looks like continuing to evolve as the way of the future. The concept of a hybrid workplace is very appealing, but employees in hybrid work modes can be difficult to manage because their varied locations make team management, communication and relationships more difficult. What’s really important in managing hybrid workers is the culture created along ...
Read Article
When you're in the office, you have many opportunities to exchange recognition and appreciation with your team members. But it’s much harder to do this when some or all of you work from home, and contact with them is via electronic communication rather than face-to-face. This article explains how to help your remote workers feel more engaged ...
Read Article
Many organizations have had quite a shake-up due to the pandemic. As a result, some may have had to go through redundancies, and others may have lost employees who've moved on to greener pastures. However, it's time to consider your workforce and whether new hires may be required. Picking the right job candidate is important, especially as ...
Read Article
PR is an exhausting field to work in, creatively speaking. As a communication professional, you’re caught between the dry, demanding needs of business KPIs and deadlines on one hand, and the intense, boundless freedom of artistic imagination on the other hand. PR is also demanding because in practical terms it requires all-rounders. For instance, marketing and ...
Read Article
As a communication professional, you will become more valued if you can contribute to your company’s marketing activities. Much better than just leaving marketing-related activities totally with marketers. A key aspect of marketing is market segmentation, and even though communicators play a minor role, it is important for us to understand the process, which is more sophisticated ...
Read Article
Features describe a product or service. Benefits describe why those features matter, how they are useful to the target audience, and which attributes make the item more useful than alternatives from competitors. This article explains how to use features and benefits in your marketing communication Briefly - features tell, benefits sell. Features are often technical, describing what ...
Read Article
The global PR industry is dealing with a pandemic of its own - how to retain key talent, according to the ICCO World PR Report 2021-2022. Retaining talent is the number one challenge faced by PR leaders, according to Francis Ingham, Chief Executive of ICCO (International Communications Consultancy Organisation), which represents 3,000 PR firms in 82 countries ...
Read ArticleThe public relations field has changed remarkably in the past decade. Hiring practices have also changed as a result -
Many students think public relations is only about publicity and parties - glitz and glamor in media relations and event
Effective communication is crucial for the success of any business. For the interaction of management and employees, business communication is
Join 5,000+ subscribers to our free newsletter, Cutting Edge PR Connections, and get awesome communication tips and articles delivered monthly direct to your inbox. PLUS a $10 voucher to my Amazon paperback books, which normally sell for $19.95 each.
