By Silvia Arto, Vice President of the Global Alliance for Public Relations and Communication Management, Chair of the European Regional Council. How is our profession transforming? I'm not going to draw you a picture of the current situation: pandemic, war, inflation, purchasing power and climate issues. This affects governments, organisations, companies, and of course, the communication industry. ...
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Given the information and communication technologies available, you can foster business communication through a number of tools. Among them are digital platforms. You should prioritize those that not only improve your business communication but also fit your brand image. Channels like social media enable you to reach out to more online users interested in your brand and ...
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Remote work has become the norm for many organizations across the globe because it can benefit employers as well as their workers. Not everyone is convinced about clear benefits of remote work because there are some downsides they mention, but overall, influential sources support remote and hybrid work. Most workers say they welcome remote work mode, especially ...
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Rebranding can take many forms: It can be just choosing a new name, but it can also be the implementation of an entirely new business model. During these changes, businesses must continue to work on staying connected and communicating with customers. But how does a company successfully rebrand without losing and disappointing customers? Here are tips on ...
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A message frame is a guide. It informs people where to look, but more importantly, helps them interpret what they see. Every message - whether written, spoken, illustrated, or signed - is presented through a frame of some kind, according to the UK FrameWorks Institute in 2020. Simply put, every communication is framed. This view is consistent ...
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PR and comms pros use many digital tools and services to stay on top of the news, identify trends, research the right media for targeted story ideas, and manage accounts. The following list of 24 great digital tools for PR and communication professionals helps you to share media coverage with the right audiences that you may not ...
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George Orwell (1903-1950) was an influential British novelist, essayist, journalist, and critic who wrote the famous books, the allegorical Animal Farm and his dystopian novel, Nineteen eight-four, which are still widely quoted today. In one of his articles, Orwell (photo in 1943 press card, opposite) gave several core points of advice on how to write well. We ...
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The Covid pandemic and the Ukraine invasion have crashed into many people’s lives around the world. As a result, organizations have had no choice but to keep up with such changes dramatically affecting their employees and customers. Fortunately, at least Covid restrictions have been lifted now, the peak of the pandemic has already dropped, and businesses are ...
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As a communication professional, you need to create compelling content that people want to read. Great content is essential to reach all your target audiences — including those who may have varying cognitive abilities or disorders, such as having a neurodivergent condition. Therefore, you need to create great content with the neurodiversity of readers in mind. Many ...
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Managing or supervising a hybrid PR team can be challenging when you want to achieve effective coordination and communication. It is difficult to productively engage team members when they are based in different locations and are expected to work together in various ways. They need to jointly meet deadlines, strategize for upcoming projects, contribute to brain storming ...
Read ArticleBy Silvia Arto, Vice President of the Global Alliance for Public Relations and Communication Management, Chair of the European Regional
Given the information and communication technologies available, you can foster business communication through a number of tools. Among them are
Remote work has become the norm for many organizations across the globe because it can benefit employers as well as
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