Article Collection

How PR pros can win with SEO and analytics by Vincent David Is there a point of convergence between public relations and SEO?  Long before social media disrupted communication and gave organizations direct access to consumers and their target audiences, PR practitioners played the all-important role of crafting the appropriate message for public consumption on behalf of ...

More people value online counseling for mental health support

The dramatic stresses and uncertainties of the COVID-19 pandemic are leading people to become more aware, and more accepting, of the need for individual mental health support. The result is that mental health is becoming largely destigmatized - people discuss it more in online forums and are more open about it in the workplace. People are also ...

6 simple ways to build a better employer brand

By Jennifer Lisson Strengthening your employer brand will give you a competitive edge and positively impact your company’s talent acquisition — 95% of job candidates say a company’s reputation matters a lot to them when considering whether to take a position, a recent Employer Branding Insight Report reveals. Moreover, 50% of candidates would never work for a ...

Key benefits of promotional products in events and conferences

Events and conferences are often replete with promotional products being given away as freebies to attendees who flock to grab swag bags from stalls in their droves. The question, then, is why branded swag is so popular and what makes it worth investing in if you have an event or conference on the horizon? You can promote ...

12 important rules for persuading people to have a COVID-19 vaccination

Shocking survey results: 4 out of 10 Americans say they would not commit to having a COVID-19 vaccine Communicators need to prepare for the next stage of COVID-19 response - in which people have a vaccine dose to guard against the dangerous infection. However, some people ('anti-vaxxers') oppose vaccinations on principle, and others will be swayed by ...

7 tips for managing virtual team meetings

By Nicole Garrison A few years ago, virtual team meetings were common only for IT firms and startups. But COVID-19 has changed our world, and today most businesses choose to hold virtual meetings instead of face-to-face ones. The problem is that not all employers have adapted to the changes and have become accustomed to managing virtual teams. ...

Message framing is essential for strong leadership communication impact

[Framing of concepts is vital to successful leadership communication. Frames provide people with a quick and easy way to process information. They are cognitive shortcuts we use to help make sense of complex information, enabling us to interpret the world around us and represent that world to others. Through framing, complex phenomena can be organized into coherent, ...

How to explain gaps in your employment record

Guest post by Haley Lyles [During these uncertain times caused by the COVID-19 pandemic, many people have lost their employment through no fault of their own, which comes on top of usual changes in employment. This post by Haley Lyles explains how to best approach the problem of clarifying gap/s in your employment record to a potential ...

Practical ways to deal with coronavirus-related anxiety

Guest post By Caitlin Goodwin, Advanced Practice Registered Nurse. It’s critical to support your mental health and improve your resilience during this worldwide COVID-19 pandemic. Here are practical ways to deal with related anxiety apparent in insomnia, symptoms of depression, and anxiety: Check your sources Reading inaccurate information is an effective way to cause anxiety! Check the ...

How to rise in your career as a middle manager out of the frozen quagmire in the middle of your organization

"Middle managers play essential, if unheralded, roles in an organization. If senior leaders set aspirations and strategy, middle managers translate the strategy into concrete business plans, communicate with employees, and manage the business – and most of the people within the business," according to the Boston Consulting Group. Consulting professor Behnam Tabrizi from Stanford University put it ...