Employers want communications professionals who continue to develop key skills Recruiters are actively seeking to place internal communications professionals who are developing good business judgment and skills. These are among the top 10 most important skills and competencies employers want in their new comms staff, according to feedback in interviews with 10 global leaders in employee communication ...
Read Article
'Managing upwards' is the systematic process of working with your boss to obtain the best possible results for you, your boss and your organization. When you manage upwards, you show leadership on your own part. Most people know the importance of managing their relationships with the people who report to them, but you would be surprised at ...
Read Article
Success in crisis management depends largely on how quickly and accurately your organization communicates with its stakeholders. Stakeholders have something at risk, and therefore something to gain or lose as a result of your organization’s activity. By using their influence, stakeholders hold the key to the environment in which your organization operates and therefore its subsequent financial ...
Read Article
Employees report on what they wanted from communication with them, in response to a survey conducted by international HR firm, Willis Towers Watson. The respondents detailed these expectations: Open and honest exchange of information Clear, easy-to-understand materials Timely distribution Trusted sources Two-way feedback systems Clear demonstrations of senior managers’ interest in employees continual improvements in communication Consistent ...
Read Article
Reflecting today's more complex issues, today’s search engine results pages can have many possible complex layouts, and users don’t always process search results sequentially. Their attention on a page tends to jump around more across the page than in the past, and has been compared to the pattern in a pinball game. A traditional pinball machine arcade ...
Read Article
Image: 'About Nike' page in 2020. For some reason, informational web pages about organizations can be difficult to find or they give only minimal or formal information. It should be easy for visitors to your website to find out the basics of your organization, large or small. But surprisingly often, this important information is hard to ...
Read Article
Impressive stats on blogging! It is an integral part of our digital environment: more than half of marketers say blog content creation is their top inbound marketing priority. Key blog trends for individual bloggers Andy Crestodina from Orbit Media conducted a survey of 1001 individual bloggers (not companies or brands [groups]) in 2019 to identify blogging trends. ...
Read Article
You might think I don’t write much about social media – and you would be right. I don’t profess to be great expert on it. I don’t get involved with it much because I already am fully committed without adding another layer to my existence. So much to do and so little time… Most communicators have similar ...
Read Article
Research has identified that the most important stakeholders of large organizations are employees – who come ahead of customers, suppliers, community groups, and especially far ahead of shareholders. For his PhD research, Professor Nigel de Bussy, head of the business school at Curtin University in Western Australia, conducted a national study to identify the stakeholders who have ...
Read Article
The implementation stage of your PR plan will need to outline the various communication methods or channels to the key stakeholders. It is important to identify measurable actions that each stakeholder group or sub-group needs to take to fulfill the selected goals. For example, if the CEO wants to change the corporate culture, you should discuss first, ...
Read ArticleEmployers want communications professionals who continue to develop key skills Recruiters are actively seeking to place internal communications professionals who
The implementation stage of your PR plan will need to outline the various communication methods or channels to the key
Research has identified that the most important stakeholders of large organizations are employees – who come ahead of customers, suppliers,