Your company’s messaging creates a particular response in your target audience when they read or hear it. Are you making them excited? Curious? Or are you confusing them? A brand voice is like a person who remains consistent in the way they perceive, behave, and speak. When you develop a successful brand voice for your organization you ...
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Napoleon said, “Men are moved by two levers only: fear and self interest.” Not quite as simple as that, but fear and loss still feature prominently. Many people agree that the two most powerful emotions, especially in business, are people’s desire for gain – their controlled greed, as evidenced in the WIIFM factor (“What’s in it for ...
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Many communicators believe the benefits of working from home strongly outweigh the disadvantages. However, transitioning to a WFH environment raises many challenges. In an industry that relies heavily on face-to-face interactions, adjusting to primarily remote communication methods isn’t easy. Nevertheless, you can optimize your remote PR workflow for productive results. The upside is you’re not alone. Everyone ...
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Communication is at the core of every organization. In fact, members of the recent, mainly European-based, "Communication Constitutes Organization" (CCO) school of thought, believe that communication is the organization rather than an organization being the entity within which communication occurs (Schoeneborn, Kuhn & Karreman, 2019). Adopting this view means that all employees are responsible for communication, not ...
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COVID-19 has driven change in the PR profession – through the shift to WFH and hybrid work. Communicators have earned more respect in all organizations as communication has been central to effective organizational performance. This has increased the workload of PR pros, so it is in your interest to find new tools and apps to improve your ...
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Organizational socialization or onboarding is used in both marketing and staffing processes. When done right, it can help you retain more customers and employees. But what’s common to the process in these different fields? The answer: Effective communication drives onboarding success. If you're running a marketing campaign, your first goal is to convert the visitors into subscribers ...
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As the world adapts to new ways of living and working in the continuing COVID era, it is vital to understand what productivity means, what drives it, and how you can measure it. This article explains 7 effective ways to improve your PR team’s productivity. Employee productivity is the amount of work (or output) produced by an ...
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Increasing your productivity, like communicating better, is much more complex than it may seem at first. Therefore, you need to be strategic about approaching the subject. This article explains how to improve your personal productivity as a professional by taking into account the whole picture. What is productivity? A couple of ways to look at productivity: Employee ...
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Knowing how to set PR goals and objectives in the planning of your communication activities is vital because it enables you to prove their tangible value. This article explains how to write goals and SMART objectives for your programs, which will enable you to measure results and prove your worth. Many helpful examples are provided as a ...
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Unforeseen pressures caused by the COVID pandemic have heightened workplace security issues worldwide. As we’ve seen, trends include the transfer of many employees to remote and hybrid work. This is likely to signal a permanent change in work mode – and more security issues. Organizational vaccination policies further increase workplace uncertainties and are further complicating the internal ...
Read ArticleYour company’s messaging creates a particular response in your target audience when they read or hear it. Are you making
Napoleon said, “Men are moved by two levers only: fear and self interest.” Not quite as simple as that, but
Many communicators believe the benefits of working from home strongly outweigh the disadvantages. However, transitioning to a WFH environment raises
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