This article was originally published in 2015 and has been completely updated in 2020.
Above: The impact of an article on risk management is made more powerful by the simple, strong image.
Visual material lifts the impact of almost any text. However, it can be difficult to find suitable material that definitely doesn’t breach copyright.
It’s a well-known fact that people are visual. They like things that attract their eyes, like color and images.
Make your business memorable with great images. No matter what your business or blog niche, images will only help. Grab them with a great image and then don’t let them go.
Blogger Jeff Bullas promotes the use of images because:
Popular Pinterest is all about the pictures. All you need is a great image and people will come flocking, click on the link embedded in the image, and end up at your website or blog. Of course, the image will need something to back it up. Still, the idea is there.
Facebook likes and comments are great. They get attention and get the word out. The problem is engagement. There is so much on Facebook, how do you stand out? Images. The perfect picture will make you pop, and is so much more viable than any blog link or status update. Try it. You’ll see.
As with comments and likes, shares are great. But they go one better, they get your name out there in a way that says “valid.” Your fans will want to share memorable images you post to Facebook with their friends.
Pictures get attention and keep it. It takes only a split second to look at an image, but several seconds to read a summary or small paragraph. Which one is more likely to get instantly “liked”? Don’t make people think too long or hard at first. Get them in and then you can work on keeping them with content.
Pictures are vivid in your mind. You can read something, but not remember a sentence. If you see a great photo, however, you remember it.
This article updated in 2020.
Anastasiia Polokhlyvets contributed this article. Today, text-only posts in a blog don’t work. At all. As a result, this is
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