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5 reasons to add images to social media

01 Jun, 2020 Social media, Visual communication

Visual material lifts the impact of almost any text. However, it can be difficult to find suitable material that definitely doesn’t breach copyright.

It’s a well-known fact that people are visual. They like things that attract their eyes, like color and images.

Make your business memorable with great images. No matter what your business or blog niche, images will only help. Grab them with a great image and then don’t let them go.

Reasons to add images

Blogger Jeff Bullas promotes the use of images because:

  • Articles with images get 94% more total views.
  • Including a photo and a video in a press release increases views by over 45%.
  • 60% of consumers are more likely to consider or contact a business when an image shows up in local search results.
  • In an e-commerce site, 67% of consumers say the quality of a product image is “very important” in selecting and purchasing a product.
  • In an online store, customers think that the quality of a products image is more important than product-specific information (63%), a long description (54%) and ratings and reviews (53%).
  • Engagement rate on Facebook for photos averages 0.37% where text only is 0.27% (this translates to a 37% higher level of engagement for photos over text).

Drive traffic from Pinterest

Popular Pinterest is all about the pictures. All you need is a great image and people will come flocking, click on the link embedded in the image, and end up at your website or blog. Of course, the image will need something to back it up. Still, the idea is there.

Generate likes and comments

Facebook likes and comments are great. They get attention and get the word out. The problem is engagement. There is so much on Facebook, how do you stand out? Images. The perfect picture will make you pop, and is so much more viable than any blog link or status update. Try it. You’ll see.

Promote shares

As with comments and likes, shares are great. But they go one better, they get your name out there in a way that says “valid.” Your fans will want to share memorable images you post to Facebook with their friends.

Grab attention

Pictures get attention and keep it. It takes only a split second to look at an image, but several seconds to read a summary or small paragraph. Which one is more likely to get instantly “liked”? Don’t make people think too long or hard at first. Get them in and then you can work on keeping them with content.

Improve recall

Pictures are vivid in your mind. You can read something, but not remember a sentence. If you see a great photo, however, you remember it.

Image: The impact of an article on risk management is made more powerful by the simple, strong image.

About the author and editor Kim Harrison

Kim Harrison loves sharing actionable ideas and information about professional communication and business management. He has wide experience as a corporate affairs manager, consultant, author, lecturer, and CEO of a non-profit organization. Kim is a Fellow and former national board member of the Public Relations Institute of Australia, and he ran his State’s professional development program for 7 years, helping many practitioners to strengthen their communication skills. People from 115 countries benefit from the practical knowledge shared in his monthly newsletter and in the eBooks available from cuttingedgepr.com.

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