Testimonials are a classic way to create perceptions of authentic value to customers and clients.
Other thoughts for both offline and online word-of-mouth marketing campaign are:
These tips provide abundant potential for astute communicators to take the initiative and play a sizable role in the planning and implementation of word-of-mouth marketing activities. Almost every stage of the process offers opportunities to make an impact. What can you do to capitalize on word-of-mouth marketing?
Many people hate the idea of playing office/organizational politics. But staying out of such activities may hold back your career
The public relations field has changed remarkably in the past decade. Hiring practices have also changed as a result -
Many students think public relations is only about publicity and parties - glitz and glamor in media relations and event