Testimonials are a classic way to create perceptions of authentic value to customers and clients.
Other thoughts for both offline and online word-of-mouth marketing campaign are:
These tips provide abundant potential for astute communicators to take the initiative and play a sizable role in the planning and implementation of word-of-mouth marketing activities. Almost every stage of the process offers opportunities to make an impact. What can you do to capitalize on word-of-mouth marketing?
"Middle managers play essential, if unheralded, roles in an organization. If senior leaders set aspirations and strategy, middle managers translate
Alarmed by greater stress in your work and personal life? Working in professional communication is already very stressful – and
Developing an annual communication plan is a complex task. You need to gather information from a range of sources about