Testimonials are a classic way to create perceptions of authentic value to customers and clients.
Other thoughts for both offline and online word-of-mouth marketing campaign are:
These tips provide abundant potential for astute communicators to take the initiative and play a sizable role in the planning and implementation of word-of-mouth marketing activities. Almost every stage of the process offers opportunities to make an impact. What can you do to capitalize on word-of-mouth marketing?
By Silvia Arto, Vice President of the Global Alliance for Public Relations and Communication Management, Chair of the European Regional
Given the information and communication technologies available, you can foster business communication through a number of tools. Among them are
Remote work has become the norm for many organizations across the globe because it can benefit employers as well as