Opinion piece by Kim Harrison

Written and posted 14 Oct 2019

A well-designed logo can strengthen a brand by creating consumer interest, by differentiating from competitors’ brands, by increasing brand recognition, and by appealing to potential investors. Having worked on the launch or change of various logos during my career, I was interested to recently read a Harvard Business Review article about research on what makes […]

Written and posted 14 Oct 2019

Event management is extremely hectic for even the most experienced professionals. Plenty of things can go wrong when you don’t put a good plan in place. Any little step you can take to make things more efficient goes a long way to making your event a success and creating memorable experiences for attendees. Here are […]

Written and posted 14 Oct 2019

The amount of influence workers have isn’t always reflected in their job titles. You can determine your own informal value to others by reviewing the extent to which people – your top internal stakeholders – help you succeed in your job, and in turn, by what you offer them. Start by listing the top 10 […]

Written and posted 9 Sep 2019

Recent research by Releasd found too many communicators fail to get senior executives to understand the good value of PR, and therefore they don’t have a good opinion of our value. Releasd surveyed 300 senior executives from UK companies with 1,000+ employees, and found: 20% of senior executives didn’t understand what the acronym “PR” means. […]

Written and posted 25 Aug 2019

As a young PR consultant, I helped my colleagues develop promotional material in support of a client who was planning to set up a joint venture to build a glassmaking factory in China for the manufacture of ‘architectural glass’ such as windows for offices and apartments. Our client ACI was a well-established Australian company, and […]

Written and posted 10 Jul 2019

Has a colleague ever said to you: “I started a writing career because I’m hopeless with numbers.”? Many communicators find it difficult to understand, use and write about numbers. Some even admit to entering a writing career so they will avoid dealing with figures. Yet figures are increasingly central to good practice. In addition to […]

Written and posted 10 Jul 2019

It is crucial for you to start each of your major change communication programs by showing how the changes are caused directly by pressures in the external business environment. This conveys important authenticity to your employees. They can perceive these pressures for themselves, becoming aware of what is happening elsewhere. Otherwise, they will invariably have […]

Written and posted 16 Jun 2019

Remote and freelance workers are proving to be a very efficient and flexible source of talent in the digital age. Employers don’t incur the cost of providing technical hardware or office space for their external teams. This works for lawyers, accountants, HR firms, freelancers and many other types of workers including those in PR and […]

Written and posted 11 Jun 2019

Do you include a risk management plan when you organize significant communication activities? A risk management plan should be part of every important communication activity so you can minimize the impact of potential problems and are not caught completely by surprise if something goes badly wrong. Risks are present in all communication activities, especially in […]

Written and posted 12 May 2019

More than two thirds of organizational crises are predictable – because they are largely created by management’s own actions or inactions. Over the past decade, this consistent fact has been revealed by the Institute for Crisis Management’s crisis monitoring. Mismanagement is the biggest cause of crises, accounting for around 25-30% of cases of smoldering issues […]