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A great resource for learning more about key areas of public relations practice, which will help your career path. You can read about the following topics:
PR plans
PR and the internet
PR ethics
Employee communication
Change communication
Employee recognition
Crisis communication
PR management
Sponsorship
Media relations
Event management
Corporate reputation
Core PR skills
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Increase your value by learning how to create an acclaimed communication plan!

You can find out how to use cutting-edge techniques for writing PR plans.

Kim Harrison

From: Kim Harrison
Aug 17, 2017

Updated this year to give you world-class information !

Dear Communication professional,

Do you want to know how to write a good communication plan? You might call it a public relations plan – same thing. Like many communicators, you may know the basic building blocks for writing a project plan, but you may not be sure about how best to write an annual plan or strategy, or to do the budgeting for your plan.

You know executive managers will dissect your work as part of the strategic planning and budgeting process in your organization, so you want to produce a good plan.

Perhaps senior managers and accountants have slashed your previous draft plans and budgets. You may want to create a bulletproof plan that will withstand tough scrutiny.

Or you may simply want to know how best to write a communication plan for a major project, requiring funding approval from senior management. You don’t want to fumble the situation.

Maybe your boss is the PR manager, who wants you to develop a communication plan and hasn’t given you much guidance.

I know from practical experience how to create a communication plan

How can I help you? What do I know about developing public relations or communication plans? The answer is “Lots.” I know exactly what practical issues you need to deal with when you write your own communication plan. 

I’ve been in the communication profession for 27 years and have been running my own communication consultancy for the past nine years.

When I started my first corporate position as Manager Corporate Affairs with a large multi-national company after six years as a senior consultant with a large consulting firm, I was lucky to serve a kind of apprenticeship under the General Manager Corporate Affairs. We had an existing budget of $2 million and I had a couple of staff reporting to me. I developed two annual communication plans in this role.

The experience of preparing a plan and budget stood me in good stead for my next job as Manager Corporate Affairs with a national construction and engineering company. When I took up the position I learned about the company’s operations, engaged in day-to-day PR administration and waited for senior management to tell me what they needed.

After three months, one of the other managers enlightened me. Senior management were waiting for me to present a communication plan for them! I had discovered an important rule of corporate public relations – senior management hardly ever take the lead and specify what they want from the communication area. They leave the initiative to you to make the best of the job that you can.

So that’s what I did. My predecessor was a former journalist who knew little about the wider communication role, and therefore I had to start virtually from scratch. I learnt the hard way how to construct a communication plan and budget – and did that for the next six years.

The same with my next corporate job at the Snowy Mountains Hydro-electric Authority. The previous incumbent had really messed up the job and had only lasted a few months. I had to start from behind scratch because other staff were suspicious of communicators after seeing what my predecessor had done! Again, I had to do the detailed work in putting a public affairs plan and budget together for a couple of years.

Then I was recruited ahead of 65 others to become the Manager Corporate Affairs with Western Power Corporation in Perth, Western Australia. The role was bigger, with a budget of $3 million and staff of 15, but again there was a mess to clean up. My predecessor had been a press secretary for a politician and knew little about the wider communication role. Again, I had to start by solving the problems he left behind.

An outline summary of the 50 programs in my strategic communication plan at Western Power is contained in this ebook on how to create a communication plan .

I have personally developed 12 strategic public relations and communications plans

Overall in my career I have personally developed 12 strategic public relations and communication plans. I have been responsible for managing annual PR budgets ranging from $600,000 to $3 million and for staffing ranging from 2 to 15 people.

As a corporate communication manager, I have participated in the annual corporate strategic planning process in several organizations for 12 years.

In addition, I’ve also prepared many project plans and budgets as a consultant. For three years I managed the production area of a large PR consultancy and produced three award-winning annual reports in that role.

For the past four years I have been responsible for organizing the professional development program for the public relations association in my home city.

Last year I personally conducted a half-day workshop for the PR association on this very subject – on developing an communication plan for the year.

My book, Strategic Public Relations, which contains 37 pages of detail on how to write a communication plan and associated budgeting, is the textbook for PR courses in six universities.

I’m also a qualified business coach, trained in facilitating strategic planning workshops for clients. This means I know the practical details of planning from real-life business experience and therefore I offer you only what is relevant.

Keeping up with the latest international management trends

In addition, I keep up to date with the world’s latest business and management trends by subscribing to publications from:

  • Harvard Business School
  • Wharton School of Business at the University of Pennsylvania
  • McKinsey & Co management consultants
  • Boston Consulting Group management consultants
  • Booz Allen Hamilton management consultants
  • Watson Wyatt Worldwide HR consultants
  • Mercer Human Resource Consultants
  • and dozens of other specialist public relations, marketing, Web marketing, advertising, and trend watching publications.

But don’t just listen to me!

Here is some feedback from readers about this ebook on commnication plans:

“I enjoyed the text and believe it should be required reading for people who have had a few years experience and need a no-nonsense guide to help them broaden their thinking and tap into the management and strategic levels.”
- Dr Gae Synnott, FPRIA, academic, consultant and former senior PR manager.

“It is very relevant…and practical. The complexity of some areas of practice is simply illustrated and discussed…”
- Lea Kingdon, internal change consultant

“Through his free flowing and engaging presentational style and use of case studies and detailed check lists, Kim Harrison has succeeded in providing both a philosophical framework and an invaluable hands-on guide.”
- Keith Kessell, General Manager Public Affairs

“The ebook really is a great resource, and one that I always recommend.”
- Iwona Polski, Communications Advisor

“This is just a note of congratulations on your EXCELLENT ebook! …Very impressed with it.”
- Brenda Gale, MBA student and former Operations Manager

The results are here in this ebook –

A wealth of practical tips and guidelines!

  • This ebook is written from my own hard-won experience – I’ve personally developed 12 public relations annual plans and many communication plans as a corporate public relations manager and consultant – and so I know this information will work in the real world for you.
  • Expert knowledge. I’ve spent more than 10,000 hours researching during the past 8 years for my book, Strategic Public Relations, and this ebook series. I keep right up to date with business trends by subscribing to the top online business and management journals in the world.
  • Convenient information at your fingertips – you can print it as hard copy instantly.
  • Instantly downloadable - You can start applying the information right away.
  • Concise – no waffle or jargon. The text gets straight to the point so you make the best use of your time.
  • Easy to read and understand. You know exactly what to do – it’s been tried and tested for you.
  • Value for money – affordable practical knowledge. Your employer should be glad to reimburse you for the cost of the valuable information in this ebook.
  • Easy to pay online through WorldPay and Marketer's Choice Shopping Cart - you can use Visa card, MasterCard or American Express to make your payment.
  • Secure – all payments are processed by WorldPay, which is wholly owned by the Royal Bank of Scotland, the fifth largest bank in the world. Security of your funds is protected by maximum-strength encryption.

What I give you here can’t easily be found elsewhere. Many public relations textbooks may be good on theory but they don’t cover the practical aspects of developing a robust communication plan.

Staff from other areas can’t help you to prepare a  communication plan; they know nothing about writing a plan. Most senior managers don’t know what should be in a communication plan, but that doesn’t stop them from expecting you to deliver a solid plan.

If you follow the framework outlined in this ebook, senior management will be most impressed at your expertise with communication plans!

You can use the advice in this ebook to develop an annual communication strategy with many different components, or to plan for just one specific communication project.

It can be difficult to know where to start with a communication plan. You may have started in a new position only to find that your predecessor left a mess behind – they knew how to get publicity, to produce printed material and arrange events – and that was about all!

You may have struggled with last year’s plan and want to know how to improve this year’s.

Perhaps you may have been a PR officer who has been promoted and now you are responsible for assembling a communication plan for the year by yourself.

In all these situations you may be faced with many complex, interrelated issues and you may have to struggle with a limited budget. Where do you start in the face of all this? How do you prioritize your programs of activity?

Practical ways to prioritize the content of your communication plan

IIn this ebook I give you street-smart techniques to analyze your organization’s communication needs and to develop a comprehensive response to those needs, even where it may seem to be difficult to sort out priorities.

I show you a clever way to use a matrix to determine the potential impact of communication in improving the results gained from key business strategies.

I briefly outline how you can use all or part of a communication audit to identify which parts of the business should be the priority areas to support with communication programs.

I identify seven other sources of information you can use as inputs into your communication plan.

You can use this knowledge as the foundation for preparing the strategic communication plan so that your communication programs directly support the corporate and operational priorities.

In this ebook you benefit from my experience gained in spending hours wrestling with the detail of the content and assumptions required in communication plans. I had to learn the hard way, from knowing what worked and where the errors lay.

You don’t have to ‘reinvent the wheel’. I’ve done it for you! You can instantly take advantage of all this at a special low cost.

What’s more, I have included lots of examples and samples of various aspects of producing a communication plan and budgeting. In addition, I have shown how key performance indicators work at a PR department and individual level.

Here’s what you get in this ebook

How to write a public relations or communications plan

  • How communication integrates into strategic planning.
  • How to write a communication plan. The basic building blocks of a communication plan.
  • Framework for a top communication project plan.
  • The details to include in your communication plan – secrets explained.
  • Communication plans in operational projects. Project management framework.
  • The communication role in risk management planning.
  • Writing your annual communication plan.
  • Sample communication strategic plan

How to set communication budgets that work

  • Different types of annual budgeting explained.
  • Typical US budget allocations. The proportion of the average communication budget that the main individual communication activities comprise.
  • Sample annual corporate communication budget.
  • Sample corporate communication budget notes.
  • Sample communication project budget.
  • Sample communication consulting project budget for news release and photography.
  • Sample communication consulting project budget for production of newsletter

Setting effective communication goals and objectives

  • Relationship between goals and objectives
  • Setting objectives and measuring results

That's not all !

These three special bonuses give you even more value!

When you buy this ebook on how to create a communication plan, you get these three great bonuses:

Free article on how to improve operational performance with better communication

PLUS!

Free article on ten practical ways to improve the management of your communication activities

PLUS!

Free article on world-class ways to measure the performance of your PR or communication branch

These bonuses will help you make an impact immediately!

You get all this for only US$19.50!

 

You get a 100% money-back guarantee!

You have this genuine 12-month guarantee:

If you are not fully satisfied with this ebook for any reason, just request your money back at any time within 12 months of purchase and I will return your purchase price in full – no questions asked. Well…actually I would very politely enquire why, to help improve the future content.

Why would I take such a risk and possibly let people take advantage of me?

Well, I go by the experience with my book, Strategic Public Relations. People thought my book provided great value for money! From the thousands of sales of my book over the past five years, I have had no requests for refunds – only a couple of requests for credits when books were damaged in the mail!

Act now!

If you act immediately you will receive these bonuses straightaway. These will make you look really professional.

It’s easy to order

 

These three special bonuses give you even more value!

When you buy this ebook on how to create a public relations plan, you get these three great bonuses:

Free article on how to improve operational performance with better communication

PLUS!

Free article on ten practical ways to improve the management of your PR activities

PLUS!

Free article on world-class ways to measure the performance of your PR branch

These bonuses will help you make an impact immediately!

You get a 100% money-back guarantee!

You have this genuine 12-month guarantee:

If you are not fully satisfied with this ebook for any reason, just request your money back at any time within 12 months of purchase and I will return your purchase price in full – no questions asked. Well…actually I would very politely enquire why, to help improve the future content.

Why would I take such a risk and possibly let people take advantage of me?

Well, I go by the experience with my book, Strategic Public Relations. People thought my book provided great value for money! From the thousands of sales of my book over the past five years, I have had no requests for refunds – only a couple of requests for credits when books were damaged in the mail!

Act now!

If you act immediately you will receive these bonuses straightaway. These will make you look really professional.

It’s easy to order!

Regards,

Kim Harrison

Kim Harrison
Principal, Cutting Edge PR

PS I believe this offer provides great value and will help your career!

PPS Other great ebooks are also available here. Just click here to find out the range of other topics in this Cutting Edge PR series.

Note: Australian customers - your purchase price includes 10% GST