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A great resource for learning more about key areas of public relations practice, which will help your career path. You can read about the following topics:
PR plans
PR and the internet
PR ethics
Employee communication
Change communication
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"Kim, just wanted to say thanks for a fantastically informative site."

Paula Hanson

Philadelphia

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Kim Harrison, founder of Cutting Edge PR and award-winning author of “Strategic Public Relations,” reveals...

How to Write a Winning Communication Campaign Plan

A step-by-step guide to achieve great results!

Dear Communicator In Search Of Results:

Want your messaging to cut through the clutter, get heard, and acted on?

Then my new eBook is for you!

Writing an effective communication campaign plan takes experience, expertise, and a whole lot of street smarts. That’s why I urge you to order my brand-new eBook titled “How To Write A Winning Communication Campaign Plan—A Step-By-Step Guide To Getting Results!”

You see, I wanted to provide you with all the knowledge, all the information, all the frontline techniques you need to create a professional-quality communication campaign plan.

That’s right. When you order my fully-guaranteed new eBook, I’ll take you by the hand and guide you step-by-step through the communication campaign plan development process.

All you have to do to come out a winner is follow the structure and content-direction I provide in 61 information-packed pages.

Whether you’re a seasoned PR or communication professional, or are just getting started, I literally guarantee that you’ll find “How To Write A Winning Communication Campaign Plan—A Step-By-Step Guide To Getting Results!” an incredibly useful resource.

For example, in it you’ll discover:

  • 6 key context questions to ask yourself before you even start writing (Page 8)
  • The 5 key elements of every successful campaign (Page 9)
  • How to create your critical Problem/Need/Opportunity Statement (Page 14)
  • Identify and communicate your “brand personality” (Page 17)
  • Unlock the full power of social media (Page 17)
  • How to conduct a thorough situation analysis (Page 18)
  • How “SWOT” and “PESTLE” analysis can point you in the right direction (Page 21)
  • The vital role of pre-testing (Page 23)
  • The right way to set goals and measurable objectives (Page 27)
  • Why assessing stakeholders is crucial (Page 32)
  • Five extremely important facts to use for messaging (Pages 34-36)
  • 14 communications techniques you can use to meet your objectives (Page 40)
  • How to leverage paid media, earned media, shared media, and owned media (Pages 42-43)
  • How to create a powerful editorial calendar (Page 44)
  • Secrets of successful campaign project management (Pages 44-45)
  • How to measure the effectiveness of messages, media, and outcomes (Pages 50-52)
  • How to write a compelling Executive Summary that persuades decision-makers to support your plan (Page 53-57)
  • A sample communications project budget that will make your life much easier (Page 61)
  • And much, much more...

Here’s what makes my new eBook different...

How To Write A Winning Communication Campaign Plan—A Step-By-Step Guide To Getting Results!” is a resource you just can’t find anyplace else.

Sure. There are public relations textbooks that are filled with grand theories. But they never deal with the practical aspects of creating a robust campaign plan based on proven experience. And you could attend a professional development event or webinar, but at much greater cost and much less helpful detail.

My new eBook is designed to provide you with the real-world tips, tricks, and techniques you need to create fabulous communication campaign plans that get results. And makes you a hero!

As you’ll discover, my eBook delivers...

  • A methodology derived from hard-won experience. I’ve personally developed many communication plans, so I know what works. Now I’m passing everything I’ve learned over a 30- year career along to you.
  • Saves you a lot of time! All this valuable information is at your fingertips to use immediately!
  • Material that’s easy to read and understand. I’ll tell you exactly how to get going. Everything’s been tried and tested for you in advance!
  • It’s easy to order securely online. Use your Visa or Mastercard to pay. Or conveniently purchase through PayPal.

Order now and save $20!

How To Write A Winning Communication Plan—A Step-By-Step Guide To Getting Results!” normally sells for $39.95. And I’ll be selling it at that price over the internet soon.

BUT . . . If you order right now, all you pay is just $29.95. That’s less than I’d charge for five minutes of my consulting time!

And remember, your purchase of this incredible resource is risk-free thanks to my . . .

Total-satisfaction money-back guarantee

I’m so sure that you’re going to love “How To Write A Winning Communication Campaign Plan—A Step-By-Step Guide To Getting Results!” that I want to make you this no-risk offer.

Order my eBook right now and if it’s not everything I say it is and more, just let me know within 60 days and I’ll provide you with a prompt refund. No questions. No hassles. You can even keep my eBook with my compliments.

What have you got to lose? Absolutely nothing!

To order your personal copy of “How To Write A Winning Communication Campaign Plan—A Step-By-Step Guide To Getting Results!” click here right now...

Sincerely,

Kim Harrison

Founder and Principal of Cutting Edge PR

P.S. Order today and I’ll add a FREE Bonus Report titled, “Comprehensive list of communication tools.” (A $14.95 list price.) In it you’ll discover a checklist of the vast range of tools you can use in communication campaigns.

P.P.S. My FREE Bonus Report is yours to keep even if you request a refund on my eBook. Act now while you are still eligible for this special offer!

Meet Kim Harrison

Kim Harrison is Managing Director of Cutting Edge Insights Pty Ltd, owner of the popular Cutting Edge PR web site, which received more than 300,000 visitors last year. He is widely respected for his accomplishments as a corporate manager, consultant, lecturer and author. He’s also been quoted in the New York Times.

Kim has 30 years of experience in the communication field and is author of a 900-page textbook titled Strategic Public Relations.

He enjoys sharing his knowledge and business experience. For 10 years he organized the professional development program of his State PR association, including the complete speaker program for two successful national conferences. In recognition of his distinguished contribution to the profession, he was elected a Fellow of the Public Relations Institute of Australia in 2008.

Kim Harrison has held senior corporate and government public affairs management and consulting posts and is also a qualified business coach. Most recently he played a part-time role running a highly regarded not-for-profit organization.

I’m proud of what my readers have to say about me

“Your eBook, “How To Write A Winning Communication Campaign Plan—A Step-By-Step Guide To Getting Results!” is a truly fantastic resource. It took me through the whole process step-by-step and made my life a whole lot easier. Any PR professional or communicator who has to create a plan needs your book. Thank you!”
- Ivan Levison San Francisco, California

"I bought your e-book a few weeks ago and have found it invaluable. Your material is crystal clear, easy to apply to real world situations, and information is easy to locate."
- Laura Fragiacomo Sydney, Australia

"I want to personally thank you for all of the useful information I obtained. I just got a new job in PR and need all of the help I can get. I think that your knowledge applies to much more than PR though, and I was very impressed.”
- Michelle D. Patton Rocklin, California

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- Paula Hanson Philadelphia, Pennsylvania

"Just wanted to reaffirm again how much I value your professionalism. A beacon in a constant sea of banal me-too-ism."
- Adrian Jobson Melbourne, Australia

"Fantastic! Really valuable stuff. Thank you."
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“Highly appreciated!”
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"I just wanted to say a quick thank you for this terrific information!"
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"You’ve moved my marketing on so much. Thank you!!!!!"
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"Just wanted to let you know that I read your e-book and it's great. I put it to practical use and came up with a strategy approved by top management. You're awesome, thanks a lot.”
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"Thanks for the eBook. Looks great. I'm a professional event manager and of course I have to have PR skills but did not do much formal training in communications. It’s going to be really useful and I'm glad I found you!”
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“You have taught us readers so much about PR: things we never knew before.”
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"As always, I am so thankful with your ideas. May you continue to grow in wisdom and continue to share for the betterment of all the businesses who are blessed to read you."
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"It gave me two ideas that I can use next week to improve working relations and keep moving toward our goals. Thank you so much.”
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“I've used your communication ideas in my approach to my clients in my two businesses and have been accepted not as a "salesman,” but rather as a person delivering information that educates them about a subject of interest. Just thought you would like to know that you not only help the big boys but also independent owners.”
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"Have already downloaded... Loving it... worth every cent. Thank you"
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“Quality information. I appreciate you taking the time to produce such a good resource."
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“A fantastic resource! As I work in a small not-for profit, community based organization, it is often hard to access PR/communication resources and advice that many corporations would take for granted.”
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"Your e-book on preparing a top PR plan is really insightful – full of good tips and applicable advice."
- Kim Larkin Chief Operating Officer - D. Larkin & Associates, Virginia

“I think every PR professional can utilize this information source regardless of his/her experience and level of training.”
- Heidi Pearson Principal Consultant, Pearson PR Consulting, Inc. Chicago, IL

“What a great resource! It is the best and most easy to digest information on PR planning I have come across. It is easy to read and has clear examples as well as being detailed enough to cover the topic entirely”
- Jackson Jones Canberra, Australia