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A great resource for learning more about key areas of public relations practice, which will help your career path. You can read about the following topics:
PR plans
PR and the internet
PR ethics
Employee communication
Change communication
Employee recognition
Crisis communication
PR management
Media relations
Event management
Corporate reputation
Core PR skills
Marketing communication
Communication measurement
Speeches and presentation
Investor relations
Visual communication

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"Kim, just wanted to say thanks for a fantastically informative site."

Paula Hanson


Read our testimonials

Discover how you can use the latest techniques of employee communication to improve organizational performance!

You will give your career a boost at the same time.

Kim Harrison

From: Kim Harrison
Nov 21, 2017

Dear PR professional

You know good employee communication is important.

In fact, you know it is a vital cog in organizational success.

And your CEO and senior managers may claim they are aware how important it is.

Yet you find your CEO and other managers are still poor communicators. When it comes to the crunch, they still put the ‘real work’ ahead of their communication role.

What’s worse, you find this attitude at every level of management. Middle managers and supervisors are also likely to be disappointing at staff interactions.

And that’s not the only problem. Do you find the HR department is trying to intrude into the PR role in employee communication?

On the other hand, can you play a bigger role in improving employee recruitment and retention?

Do you know the most popular communication topic of all?

And how do you best harness the power of the Internet to make internal communication work even better?

Employee communication is a core role

Employee communication has always been a ‘bread and butter’ part of public relations practice – a core role for us. As PR professionals, we can churn out the old standby, the staff newsletter, in our sleep.

In fact, the staff newsletter has always been one of the first assignments for entry-level PR people to learn on the job.

However, in recent years the task of effectively communicating with employees has become a lot more important and more complex. Due to the big changes taking place in the business world, senior managers have come to realize that good employee communication generates good organizational performance.

Therefore good employee communication has become essential to the successful organization.

However, in many organizations, managers and supervisors have been slow to recognize the importance of improving employee communication.

This is despite evidence showing that the key communicators are first-line managers and supervisors, ie the immediate boss of frontline staff.

If you’re like me, you get frustrated at the lack of insight managers seem to have about the value of good employee communication.

I know how difficult it can be to get management to take a ‘soft’ activity like employee communication seriously.

I’ve had to learn the hard way over 27 years in the profession – 12 years as a PR manager and 15 years as a consultant, including the past 9 years running my own consultancy.

Through trial and error in the workplace, by talking to peers, by keeping up to date with the international research and literature, and by attending professional development events, I have come to know about improving employee communication.

A lot of what I have learnt came in the research for my 627-page book, Strategic Public Relations, which is now the textbook for nine university PR courses.

I have lectured part-time in public relations at a university for six years.

I’m also a qualified business coach, guiding PR managers on their strategic planning and performance management.

Keeping up with the latest international management trends

In addition, I keep up to date with the world’s latest business and management trends by subscribing to publications from:

  • Harvard Business School
  • Wharton School of Business at the University of Pennsylvania
  • McKinsey & Co management consultants
  • Boston Consulting Group management consultants
  • Booz Allen Hamilton management consultants
  • Watson Wyatt Worldwide HR consultants
  • Mercer Human Resource Consultants
  • Towers Perrin HR Services
  • and dozens of other specialist public relations, marketing, Web marketing, advertising, and trendwatching publications.

I’ve brought together lots of winning employee communication strategies and ideas in one ebook, Excel with employee communication – the core area of PR practice.

A wealth of practical tips and guidelines!

  • This ebook is written from my own hard-won experience – I’ve personally worked on 12 employee annual communication strategies, and have advised clients on their internal communication needs – and so I know this information will work in the real world for you.
  • Expert knowledge. I’ve spent more than 10,000 hours researching during the past 8 years for my book, Strategic Public Relations, and this ebook series. I keep right up to date with business trends by subscribing to the top online business and management journals in the world.
  • Convenient information at your fingertips – you can print it as hard copy instantly.
  • Instantly downloadable - You can start applying the information right away.
  • Concise – no waffle or jargon. The text gets straight to the point so you make the best use of your time.
  • Easy to read and understand. You know exactly what to do – it’s been tried and tested for you.
  • Value for money – affordable practical knowledge. Your employer should be glad to reimburse you for the cost of the valuable information in this ebook.
  • Easy to pay online through WorldPay and Marketer's Choice Shopping Cart - you can use Visa card, MasterCard or American Express to make your payment.
  • Secure – all payments are processed by WorldPay, which is wholly owned by the Royal Bank of Scotland, the fifth largest bank in the world. Security of your funds is protected by maximum-strength encryption.

But don’t just listen to me!

Here is some feedback from readers about this ebook on improving employee communications:

“I enjoyed the text and believe it should be required reading for people who have had a few years experience and need a no-nonsense guide to help them broaden their thinking and tap into the management and strategic levels.”
- Dr Gae Synnott, FPRIA, academic, consultant and former senior PR manager.

“It is very relevant…and practical. The complexity of some areas of practice is simply illustrated and discussed…”
- Lea Kingdon, internal change consultant

“Through his free flowing and engaging presentational style and use of case studies and detailed check lists, Kim Harrison has succeeded in providing both a philosophical framework and an invaluable hands-on guide.”
- Keith Kessell, General Manager Public Affairs

“The ebook really is a great resource, and one that I always recommend.”
- Iwona Polski, Communications Advisor

“This is just a note of congratulations on your EXCELLENT ebook! …Very impressed with it.”
- Brenda Gale, MBA student and former Operations Manager

Here’s what you get in this ebook:

  1. Proof – effective employee communication creates better performance. You can show to management the results of extensive research that proves the link between good communication and better business performance.
  2. Good internal communication is what everyone does. You will learn how to leverage the communication of other staff as well as PR people.
  3. How much time should be spent communicating? Find out how communication is integral to management skills.
  4. Learn the six goals of employee communication. These will help guide you to develop a better communication strategy.
  5. The six vital questions for PR professionals to answer. Identify and tap into the “What’s in it for me” and “What’s in it for us” factors that motivate employees.
  6. Research proves these internal communication techniques work best – the most effective methods to get onto the right ‘wavelength’ for employees.
  7. Employees say this is the essential communication they want. Learn the stimulating results of recent research.
  8. The best ways to use the Internet for internal communication. Topical research challenges assumptions about best use of email and the intranet.
  9. Avoid these common problems. Be mindful of these traps as you implement communication programs.
  10. Eight strategic techniques leading companies use to communicate internally. Learn the timeless techniques for effective employee communication.
  11. Discover the secrets of improving CEO and senior manager communication. The CEO and senior managers should show the way, but all too often they don’t. Find out how to improve their communication with employees.
  12. Thirteen great ideas to lift the quality of managerial communication. Here’s how you can put pressure on managers to improve the quality of their interactions.
  13. How to test the communication skills of managers and supervisors. Testing their communication skills is a powerful way to improve their communication capability.
  14. Learn the secrets of communicating to improve operational performance. PR people once thought we couldn’t directly improve operational results, but we can! Discover how to make a difference.
  15. Nineteen actions to improve your daily communication. These practical tips will help you to develop your communication skills.
  16. Strategies to capitalize on partnering with the HR department. Internal communication requires working with the HR department. Learn how to make the most of working compatibly with the HR people.
  17. Find out 18 practical ways to promote your employer brand. Good communication is essential to the development of a good employer brand.
  18. Learn the ways communication can enhance recruitment. The organization’s future depends on attracting the right people so these tips are valuable.
  19. How communication can help you become an ‘employer of choice’. You can use a variety of ways to put the name of your organization into the marketplace as a desirable place to work. And you can use 16 ways to measure your effectiveness.
  20. Communicate about pay – the most popular topic of all! Too often overlooked, communication about pay and benefits is of key interest to every employee. Find out how to do it well.
  21. Understand how to ensure employee surveys produce great results. The depth of your knowledge will impress others when working on the communication component of employee surveys.
  22. Strategic performance measures for employee communication. These measures will enable you to check whether you have achieved ‘best-practice’ in employee communication.

Packed full of career-boosting communication ideas

If you apply just some of the techniques in this ebook you will clearly improve your effectiveness in driving employee communication, and you will show senior management just how valuable you are to the organization.

These techniques in this ebook are world-class:

  • You will know the practical ways to make the CEO and senior managers communicate better.
  • You will be equipped to use the findings from the latest research to give employees exactly the type of information they want.
  • You will understand the impact of the Internet on employee communication.
  • You will learn powerful methods to lift the communication performance of middle managers and supervisors.
  • You will discover how to use communication to improve operational results.
  • You will appreciate how to evaluate employee communication.
  • You will become skilled in ways to play an important role in employee recruitment, in developing a good employer brand and in becoming an employer of choice.

How much would it be worth to you to implement just one of these skills in your job in the next 12 months?

With this ebook, you have the potential to achieve great things for yourself in applying just one of the ideas.

But you get a whole lot more. You get a wealth of practical understanding of employee communication.

This information is based on my own practical knowledge gained over 27 years PLUS my extensive research over the past 8 years.

You get all this for only US$19.50!

What’s more, you get a 100% money-back guarantee!

I give you this genuine 12-month guarantee:

If you are not fully satisfied with this ebook for any reason, just request your money back at any time within 12 months of purchase and I will return your purchase price in full – no questions asked. Well…actually I would very politely enquire why, to help improve the future content.

Why would I take such a risk and possibly let people take advantage of me?

Well, I go by the experience with my book, Strategic Public Relations. People thought my book provided great value for money! From the thousands of sales of my book over the past five years, I have had no requests for refunds – only a couple of requests for credits when books were damaged in the mail!

You can implement these practical ideas immediately!

For only US$19.50 I am sharing with you the some of the secrets of world’s best PR practice.

No other source contains all this career-boosting information in the one place. This ebook is the distillation of gems of information learned over the years.

That’s not all!

These three special bonuses give you even more value!

When you buy this ebook, you get these three great bonuses:

Free article on how to deal with rumors


Free article on how to run effective team briefings


Free article on a practical technique to use employee communication to boost operational performance

These bonuses will help you make an impact immediately!

Act now!

If you act immediately you will receive these bonuses right now! The bonuses will make you look really professional.

It’s easy to order!


Kim Harrison

Kim Harrison
Principal, Cutting Edge PR

PS The knowledge you gain in this ebook should help you gain promotion as senior managementcome to respect the extra value you create.

PPS Other great ebooks are also available here. Just click here to find out the range of other topics in this Cutting Edge PR series.

Note: Australian customers - your purchase price includes 10% GST