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Using direct mail to reach senior executives
By Kim Harrison,
Consultant, Author and Principal of www.cuttingedgepr.com
Direct mailing expert, Alan Rosenspan, was recently asked, “Is direct mail really effective for reaching CEOs, CFOs, CIOs and CMOs?”
Alan’s website is worth visiting because it contains lots of good anecdotes and tips on direct marketing.
About the Author
Kim Harrison is a recognized authority in the public relations field. His website, www.cuttingedgepr.com, provides a wealth of informative articles and resources on public relations techniques and management.
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