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Why it’s important to introduce a speaker well
By Kim Harrison,
Consultant, Author and Principal of www.cuttingedgepr.com
Even before you start speaking to an external audience, you should know that good introductions are crucial to effective speeches and presentations because an audience assesses the caliber of a speaker right from the start. A rule of thumb suggests that an audience’s assessment of a speaker is largely formed in the first 30 seconds of a talk. You can get those 30 seconds off to a good start by a good introduction.
Create the right atmosphere for a speaker to be well received by the audience from the start through a good introduction. It is remarkable how many hosts ramble when they introduce a speaker – they give their life history. In fact, words of introduction are fumbled more than any other aspects of a speech because the host doesn’t know how to do it well.
Maximum impact comes from a concise introduction, when the audience is told why the speaker was invited. This approach cuts out the fumbling background information that is given in many introductions. The safest approach for an introduction is to write a script, as below, to give or even to mail to the host organization beforehand.
The recommended way to make the introduction of a speaker is:
Here is a proven TIS formula to use for one-minute introductions:
Imagine you are due to introduce John Smith, a certified public accountant, as speaker at a business lunch. You can use the formula to introduce him or you can write out this script using the TIS formula for the host to introduce him. The host can’t go wrong with this (unless he or she reads it verbatim in a clumsy way!):
If there is a succession of speakers at, for instance, a seminar, you can adapt the formula to introduce later speakers along these lines:
About the Author
Kim Harrison is a recognized authority in the public relations field. His website, www.cuttingedgepr.com, provides a wealth of informative articles and resources on public relations techniques and management.
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