Career Boosting Newsletter
To view the current issue of Cutting Edge PR e-News, click here.
A great resource for learning more about key areas
of public relations practice, which will help your career path.
You can read about the following topics:
"Kim, just wanted to say thanks for a fantastically informative site."
How to write a great mission statement for your new PR firm or corporate PR department
By Kim Harrison,
Consultant, Author and Principal of www.cuttingedgepr.com
If you are starting a PR firm, or if you are reviewing the core role of your corporate communication function, you can clarify several vital anchor points as a guide to your forward planning. You can do this by combining the answers to these 4 key questions into 1-2 paragraphs comprising a mission or positioning statement:
The client test
This activity helps to address question 4. It relates to things I would like to have my/our clients say about our business:
The positioning statement is a combination of responses to questions 3 and 4. [Write 1-2 sentences for your response to each of questions 3 and 4.]
Write your answers to all the above four questions as a combined business purpose and positioning statement.
Corporate communication department
The stakeholder test
This activity helps to address question 4. It relates to things I would like to have our stakeholders say about our department:
Now you can draft these thoughts into sentences and create the mission statement or business purpose statement for your business or department. They should add up to “Why you exist.”Click here to go to the Free Articles Index