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How to unGoogle yourself
This article by Mark Macias explains the options for removing commercially or legally sensitive material from Google and other search engine archives.
Out of curiosity, we all like to Google ourselves to see what is said about us in the search engine, but what happens when Google turns up results we don't like? How do we get our name removed from search engines when the material is damaging?
A reputable financial consultant discovered one day he was falsely accused in a web article of ethical violations. Worse, the reporter never called him for a response. He first learned of the article three months after it was published when a client read it on the web and asked him about it.
These types of strong allegations can destroy nearly any person's business but in an industry built on trust - like the financial industry - the article nearly destroyed that person’s practice.
After the publisher of the article didn’t respond, the financial consultant appointed a crisis communications specialist to manage his way out of this minefield. Within weeks, the publisher was in discussions to correct the article.
If you find yourself in this situation, there are several steps you can take to get the material removed from the web. Contrary to the popular view that everything in the web floats around it forever, it is possible to modify the record if you apply some proven crisis communications strategies.
Here are some of the tactics you can take if you find yourself in a similar crisis situation.
This form of crisis communications will only grow in the future as more bloggers and news organizations post articles on the internet. If the article is false and inaccurate, don't be afraid to fight back. Just make sure you're not picking a fight over someone's opinion because people are generally entitled to state their opinions.
About the Author
Mark Macias is a crisis communication consultant.
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