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A great resource for learning more about key areas of public relations practice, which will help your career path. You can read about the following topics:
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How to improve your project communication

An original article by Kim Harrison,

Author and Principal of

Good communication is the basis of effective project management. As leadership is about communication, you become a good project manager without formal power by communicating well.

Most key project information is gathered first by the project leader, whether or not that person has formal power or not. If you coordinate or manage the project activities, you need to summarize, filter and report progress to all project stakeholders, including the project team.

By doing this, you have significant influence. If good progress is being achieved, others will be satisfied with your work. If unsatisfactory progress is being achieved, you need to provide factual information (not excessive detail, which enables others to look over your shoulder and start interfering) about the steps you are taking to recover lost ground. If you seek more resources to recover, then ensure all stakeholders are aware of your actions. Under-communication creates doubt and suspicion, so give a high priority to communicating with all stakeholders so they can’t criticize you for not knowing what is going on.

For example, if you have written a complex project document, call or meet with key recipients so they know the important parts of the information. Conversely, after a face-to-face meeting, confirm the decisions and follow-up actions with the relevant stakeholders. To a great extent, your communication will be a key reflection on how you are perceived as a leader.

If you don’t have formal power, it is important for you to delegate responsibilities tactfully to team members and to document this clearly in progress reports, minutes of meetings, etc. Where a decision is above your level, refer decisions and approvals to those who are decision-makers, such as your boss. In cases where problems are being encountered, give your boss and other decision-makers plenty of notice of the problems so they don’t receive ‘unpleasant surprises’, rather than leaving such information until late in the piece.

About the Author

Kim Harrison is a recognized authority in the public relations field. His website,, provides a wealth of informative articles and resources on public relations techniques and management.


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