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How to improve the decision making process
By Kim Harrison,
Consultant, Author and Principal of www.cuttingedgepr.com
One of the crucial tests of a communicator is winning the approval of senior management for a recommended strategy, whether it relates to communication or more general management issues. A bullet proof way to present a strategy to top management and the executive committee is to work to the following formula. James Lukaszewski, one of the most experienced US PR consultants says it is proven in use. Prepare, and if necessary, present, a document with the following format:
This is a structured approach leading to productive, focused planning. If you use it, you will be able to put robust recommendations for important strategies for decision making at the highest level.
James Lukaszewski. ‘Executive decision making process’, http://www.e911.com/monos/A012-mind-of-a-strategist.htm
About the Author
Kim Harrison is a recognized authority in the public relations field. His website, www.cuttingedgepr.com, provides a wealth of informative articles and resources on public relations techniques and management.
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