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How can you become more influential in your job?
By Kim Harrison,
Consultant, Author and Principal of www.cuttingedgepr.com
Influence at work is an elusive quest. As communicators we all seek how to create more influence for ourselves among our workplace peers and bosses. Some people know intuitively how to become more influential, but most of us grapple with the right formula for success.
Julie O’Neil conducted a fascinating study of 309 US corporate PR practitioners in 2003 to determine what factors contribute most to the organisational influence of corporate public relations practitioners, and what types of upward influence tactics have the most impact on their organisational influence. She found a strong relationship between perceptions of value and organisational influence, which implies that much of a public relations practitioner’s power is fluid and informal rather than formal.
O’Neil identified four factors that contribute most to the positive organisational influence of corporate public relations practitioners:
How do we influence decision makers?
O’Neil’s research project found that the extent to which communicators exert influence up the line to our bosses and senior management can be found in three key factors of upward influence.
Upward influence tactics are communication messages designed to persuade a more senior employee in order to facilitate achievement of an organisational objective. The three most important upward influence tactics are:
Surprisingly, some findings in O’Neil’s research were contrary to the view of many people:
Julie O’Neil (2003). An investigation of the sources of influence of corporate public relations practitioners. Public Relations Review, 29(2), pp. 159-169.
About the Author
Kim Harrison is a recognized authority in the public relations field. His website, www.cuttingedgepr.com, provides a wealth of informative articles and resources on public relations techniques and management.
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