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Widows don't offend
By Kim Harrison,
Consultant, Author and Principal of www.cuttingedgepr.com
As a PR practitioner producing various publications, you do more than merely write text – you also need to make decisions about the typesetting and layout of the text you write. Guidance is very difficult to find on these topics, so this series is being published in www.cuttingedgepr.com to help you with these types of decisions.
The information is based on research conducted by Colin Wheildon, former editor of Australia’s largest motoring publication. With one million readers, Wheildon wanted to maximize the effectiveness of his printed words.
His findings from several ‘hands-on’ tests of type and layout, relate mainly to newspapers and magazines, which are typeset in columns:
(Although Colin Wheildon’s original book is out of print, a new edition has been recently published and is available at Amazon.com under the title: Type & Layout: how typography and design can get your message across - or get in the way. Author Colin Wheildon, editor Mal Warwick.The Worsley Press, Publishers. Second edition, March 2005. Soft cover, 176 pages. Price: US$36.95. ISBN: 1875750223)
This article is one of a series on publication design and typography in the “Core PR skills” area of www.cuttingedgepr.com
About the Author
Kim Harrison is a recognized authority in the public relations field. His website, www.cuttingedgepr.com, provides a wealth of informative articles and resources on public relations techniques and management.
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