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Keys to effective internal communication
Most of us are currently planning our communication activities for the New Year ahead. UK internal communication expert Liam FitzPatrick recently said in the PR Conversations blog to stop looking for the new or the quick fix and work harder on the basics to make an impact with employees: "Nothing clever; just basic skills like writing, planning, project managing and listening." And the ability to act as an advisor.
He said internal communicators help organizations use communication to get results:
Simple skills and experience should be used to do it - there is no book of runes, no silver bullet and no magic fairy dust... This doesn't mean you can't use initiatives involving technology; it just means you should ensure the initiative is going to be more effective if you use that technology.
He said good practitioners get on with making the basics work for the long haul:
"If corporations want motivated, focused and flexible staff, they need:
"The fundamental questions for internal communicators might be:
"Overall, we need to:
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