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A great resource for learning more about key areas of public relations practice, which will help your career path. You can read about the following topics:
PR plans
PR and the internet
PR ethics
Employee communication
Change communication
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Keys to effective internal communication

Most of us are currently planning our communication activities for the New Year ahead. UK internal communication expert Liam FitzPatrick recently said in the PR Conversations blog to stop looking for the new or the quick fix and work harder on the basics to make an impact with employees: "Nothing clever; just basic skills like writing, planning, project managing and listening." And the ability to act as an advisor.

He said internal communicators help organizations use communication to get results:

  • Their communications make people want to stay with their employer.
  • They show people what they should be doing.
  • Internal communication helps employees to collaborate.
  • Employee communication gives staff the facts they can use outside as well as inside the office.
  • Finally, they work to excite them around the need and direction of organisational change.

Simple skills and experience should be used to do it - there is no book of runes, no silver bullet and no magic fairy dust... This doesn't mean you can't use initiatives involving technology; it just means you should ensure the initiative is going to be more effective if you use that technology.

He said good practitioners get on with making the basics work for the long haul:

"If corporations want motivated, focused and flexible staff, they need:

  • to have clear messages
  • deep audience understanding
  • communicative managers
  • channels that work; and
  • opportunities for employees to get involved.

"The fundamental questions for internal communicators might be:

  1. Does it help me reach someone better?
  2. Will it help us to listen better to employees?
  3. Does it actually work?"

"Overall, we need to:

  • Understand how our organisation works
  • Add in a touch of creativity
  • Demonstrate an interest in people and how they think."


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