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Successful change communication in dispersed workplaces
by Kim Harrison
Consultant, Author and Principal of www.cuttingedgepr.com
The past few years have seen organizations everywhere struggling with tough economic conditions. As a result, almost every industry has its draining experiences of restructuring, cost saving and efficiency programs intended to prepare organizations to return to growth.
One of the toughest tasks for internal communicators is trying to translate organizational strategy to dispersed workforces - in other countries, states, regions, cities, functions or business units. Employees need to understand how their own efforts impact on organizational results. Change needs to happen locally.
Prepare the way
Initially, managers understand the need to tighten costs via 'reform' programs, but people at ground level need to be persuaded. A useful start for the change process is to build the following into communication efforts:
Customize for local workplaces
Change communication expert Daniel Grafton from Agenda Strategies, advocates preparing a local communication plan that is aligned with the overall organizational strategy, but adjusted to the local workplace. This is especially important for phased roll outs or a pilot programs
Here's how to develop a change communication plan suited to the local level:
By thinking through the communication approach at both a corporate and local level you can greatly improve the chances of success for your change program.
About the Author
Kim Harrison is a recognized authority in the public relations field. His website, www.cuttingedgepr.com, provides a wealth of informative articles and resources on public relations techniques and management.
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