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8 ways to deflect tough interview questions
An original article by Kim Harrison,
Consultant, Author and Principal of www.cuttingedgepr.com
Some politicians and top managers have mastered the art of avoiding answers to difficult media interview questions. Others haven’t.
I cringe every time an interviewee increases the impact of an awkward question by repeating it with a denial that only reinforces the accusation in the minds of the audience. For instance, “No, we haven’t used the funds improperly” or “No, our company isn’t heading towards bankruptcy.” They should not requote the question but should use positive language, instead saying something like “The funds have been used for a proper purpose – for …” and “Our financial position is quite viable.”
The traditional news media still dominate the news sector ahead of social media, and so being aware of ways to prevent being ambushed in news interviews remains a valuable skill.
Dodging nasty questions can be achieved with some reasonable preparation and practice. Here are some smart ways you can deal with tough questions:
About the Author
Kim Harrison is a recognized authority in the public relations field. His website, www.cuttingedgepr.com, provides a wealth of informative articles and resources on public relations techniques and management.
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