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10 top tools for measuring PR
By Kim Harrison,
Consultant, Author and Principal of www.cuttingedgepr.com
The PR Daily newsletter ran an article by Barbara Rozgonyi and Pete Codella last October on some outstanding tools you can use for measuring your PR performance:
Then there’s the question of what to measure: page views, followers, website visitors, average time on a site, impressions, “likes” and “unlikes,” retweets, mentions, your Klout score, search terms, etc. It’s a lot to deal with.
Every PR pro needs something just a little different from their colleagues. Odds are good that you’ll need a mix of tools. With that in mind, here is a list of tools that can help with your specific measurement requirements, even down to the cost.
About the Author
Kim Harrison is a recognized authority in the public relations field. His website, www.cuttingedgepr.com, provides a wealth of informative articles and resources on public relations techniques and management.